Audio content is all the rage these days.
From podcasting to Clubhouse, many businesses are making it part of their content strategy. However, they aren’t the only options for those looking to become part of the audio space.
Twitter Spaces is a place for users to host rooms where speakers can hold audio conversations. Listeners are able to tune in and can also request to speak, allowing them to step onto the virtual stage to share their thoughts and ask questions. And because there’s no video aspect to Twitter Spaces, you don’t have to worry about being camera-ready.
Beta testing for this feature began in November 2020. During this testing phase, all users had access to listen and speak within a Space, however only a small group was given access to hosting capabilities. It wasn’t until May 2021 that hosting Spaces became an option for all Twitter users that had at least 600 followers. Since then, many business owners are giving Spaces a go and figuring out how it fits into their overall content strategy.
Since Spaces has become available, Twitter has announced they are taking it up a notch by also offering a way to monetize the audio conversations you host on the platform. Ticketed Spaces are currently in the beta testing phase, allowing users the ability to charge anywhere from $1 to $999 for a ticket to attend a Space.
As an entrepreneur, it’s important to put yourself out there online. These days, there are many different ways to do that. You can start a blog, a podcast, or a YouTube channel. You can also build your presence on various social media platforms. It’s all about knowing where your audience is and playing to your strengths. So, if you’re someone who loves to talk and you know your audience is active on Twitter, Spaces is worth considering.
Here are a few reasons why:
And with Ticketed Spaces on the way, many entrepreneurs will want to jump on board with Spaces now so they can establish their presence and prepare for monetization when it becomes more widely available. Everyone loves having multiple revenue streams, right?
Now, the question is, how can you best use Twitter Spaces as a way to grow your business? After all, implementing features like this into your content strategy won’t do much if you don’t have a strong foundation in place, outlining why and how you’re using it.
Here are a few tips for making Twitter Spaces work for you:
Your time is precious, which is why you want to ensure you’re reaping the rewards when you put time and energy into something. When it comes to Twitter Spaces, it’s smart to set goals for yourself so you know what you’re working toward. This way, you’ll be able to see if hosting Spaces regularly is working for you or not.
For example, you may want to use Twitter Spaces to grow your audience on the platform. In this case, you’ll want to monitor your follower count before and after your Spaces to see if you notice any growth. If you want Spaces to be a tool for promoting your offerings, you’ll need to see if people are taking action and purchasing after the conversation ends. Or maybe you just want to use it to establish yourself as a thought leader in your field. In which case, you’ll watch for engagement and take note of what people are saying about you and your content.
The point is, you want to use Spaces as a tool to drive specific results. If that doesn’t seem to be happening, then you’ll know that something needs to change about your strategy.
In order to entice people to tune into your Spaces (and keep them listening to the very end), you need to hold their attention. That means it’s up to you to figure out what they want and deliver it so they see the value in joining the Spaces you host.
Here are a few ideas you can try out:
If you’re not sure what kind of format will work best, try out a few different options and see what interests people the most. Sometimes it’s just a matter of testing to see what works.
Related: 10 Ways to Learn About Your Target Audience
As an entrepreneur, consistency is key to your success. You have to show up regularly if you want to boost your return on investment (ROI). If you aren’t showing up often, you run the risk of your audience forgetting about you entirely. And that’s the last thing you want!
To stay top of mind, it would be smart to create a Twitter Spaces show that you host at a set time. It gives people something to look forward to and the more you put yourself out there, the better chance you have at connecting with new people.
Consider creating a show that you host every week, every other week, or monthly. Go with what works for your schedule. Just make sure you’re showing up and giving it your all if you want to see results.
Related: Live Streaming Video: What It Is, Why It Matters and How It’ll Quickly Grow Your Brand
You never know what will work for you until you give it a try. That’s why it’s worth experimenting with how you use Spaces. Try a few of the ideas listed above, but be open to testing out other ideas as well. If you want, you can even ask your audience what they’d like to see from you, which could generate a few new ideas as well. After all, there’s no better source to learn from!
Ultimately, you have to be willing to test and tweak your strategy. If something is working well for you, keep it up. If something isn’t working, figure out why and see if there are any tweaks you can make to improve the idea. If not, scrap it and move onto something else. It’s not time wasted if you learn something valuable about what your audience enjoys.
Related: How to Create a Social Media Marketing Strategy From Scratch
Done right, Twitter Spaces can be used as a tool to help you connect with your target audience and develop a deeper relationship with them. They’ll get to know you better, and in turn you’ll get to know them better. From there, you can take what you’ve learned about their interests and pain points and use it to create future content within your brand.
And as we all know, providing valuable content is key if you want to boost your followers, engagement, and conversions. Plus, it’ll establish you as an expert in your field over time. Before you know it, your brand just might become a household name.
Related: 10 Laws of Social Media Marketing
Opinions expressed by Entrepreneur contributors are their own. Original Article Here.
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