If you’re in the market for an engagement ring, chances are you’re familiar with the most popular cuts and settings — whether you’re looking for an oval stone, a solitaire, or a dainty, pavé-decorated band (or some combination of the three).

None of these variations has needed an upgrade for many, many years. (Why mess with a classic?) Despite being tried and true, though, it doesn’t mean these styles will fit every bride-to-be. Increasingly, shoppers are wanting to break out of the engagement norms with unique rings that feel more attuned to their personalities, styles, and relationships. That’s resulted in a rise in less conventional stone colors, interesting settings, and statement-making band sizes, as well as an increased appetite for lab-grown diamonds.

VRAI ticks all the right boxes when it comes to sustainability, creating its own diamonds in a US-based, zero-emission foundry. It uses river energy to crystallize greenhouse gases into rough diamonds that are then polished up by its team of master cutters.

Style-wise, VRAI’s designs are timeless while simultaneously pushing the boundaries of what constitutes a classic engagement ring. It’s big on personalization and customization, from shape to color. You could opt for a fiery orange kite-shaped VRAI-created diamond or a pink heart stone. Perhaps a spiral halo? The brand also has an array of unusual ready-made rings for the tradition-breaking bride.

Discover our top picks.

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VRAI The Toi et Moi Emerald and Pear Engagement Ring


We’ve become so used to solitaire settings in the engagement ring market, so this two-stone design feels fresh and exciting. You can customize it based on you and your partner’s favorite shapes, choosing between a combination of round, brilliant, oval, emerald, and pear-shaped VRAI-created diamonds to make it feel even more “you”.

Vrai VRAI The Toi et Moi Emerald and Pear Engagement Ring, $, available at Vrai

VRAI The Hover Cushion Engagement Ring


VRAI has taken the typical solitaire design and offset it — literally. This unexpected twist makes your VRAI-created diamond even more of a statement piece.

Vrai VRAI The Hover Cushion Engagement Ring, $, available at Vrai

VRAI The Baguette Bar Round Brilliant Engagement Ring


So, you love vintage, Art Deco-style rings, but your budget doesn’t quite stretch to a true 1920s sparkler? You’re in luck with this chic baguette-bar set design. Pair with an emerald-cut VRAI-created diamond centerpiece for a true flapper-inspired piece.

Vrai VRAI The Baguette Bar Round Brilliant Engagement Ring, $, available at Vrai

VRAI The Veiled Halo Oval Engagement Ring

From up top, this design seems like your typical solitaire, but peek beneath that center stone, and it’s a whole other story: a halo of pavé-set VRAI-created diamonds adds some extra sparkle and reflection. It’s like a secret treat for you as the wearer, too.

Vrai VRAI The Veiled Halo Oval Engagement Ring, $, available at Vrai

VRAI The Curator Round Brilliant Engagement Ring


Recently, we’ve noticed brides hankering after thick, chunky bands in their engagement rings. They certainly feel edgy and modern — plus they attract plenty of attention to your new bling.

Vrai VRAI The Curator Round Brilliant Engagement Ring, $, available at Vrai

VRAI The Double Band Radiant Engagement Ring


Along with thicker bands, we’ve also spotted double-band designs gaining traction as more and more brides forgo the traditional engagement ring and wedding band combo.

Vrai VRAI The Double Band Radiant Engagement Ring, $, available at Vrai

VRAI The Classic Rope Oval Engagement Ring

Craving texture, but don’t want to overload with pavés? VRAI also offers a unique twisted band design set with one of its created diamonds.

Vrai VRAI The Classic Rope Oval Engagement Ring, $, available at Vrai

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This article was originally published on refinery29.com.

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