Technology

The Emergence of the Cloud in Marketing

One of the biggest trends of the last decade was the emergence of the cloud infrastructure that people and businesses have come to fully rely on. When businesses had to pivot to working from home, the rise of virtual work environments, shared folders and drives automatically skyrocketed. Offices that once stored file cabinets worth of work and information are now hosting it somewhere else — the cloud.

Related: 7 Reasons Why Your Business Should Run On Cloud Accounting Software

What the cloud includes

When you are using a cloud-based system, you are essentially sharing and storing your information to an internal infrastructure that delivers different services. This includes data management, servers, software, databases and data storage.

Aside from having everything in one place, when your business relies on cloud storage, you are offering your employees to save their data and work all in one place, which is incredibly convenient and also quick. Along with the cloud comes all its vast services, including email, data analysis, audio and video streaming, and more. You also have both public and private cloud offerings, and even hybrids. The most popular and efficient type of cloud computing is that of Software-as-a-Service (SaaS). This involves the “licensing of a software application to customers.” These are usually on-demand or pay-as-you-go models.

Related: The Future of Healthcare Is in the Cloud

How it affects my marketing

As marketing has gotten more complex, traditional marketing partners need to make the evolution to cloud-based marketing automation to simply handle the rate of change and sheer amount of data a robust marketing platform will need to handle. The good news is, the offerings of the cloud could substantially improve your business and increase your revenue. First, its wherever, whenever approach offers flexibility and assurance, as people can access and use its services from any device anywhere and anytime. The utilization of the cloud can cut your spending on IT services and storage by an incredible percentage. If your brand requires customers to make appointments, reservations or meetings, cloud services can automate all of that — the scheduling, management of company and personal calendars, and automation of registration and sign-ups.

In all, the cloud and its services are something you should certainly consider when operating a growing business. The positive effects it can have on your employees, customers and overall brand are significant. The adoption of a SaaS partner is also something to consider when trying to run automated marketing campaigns, advertisements promotions and more.

Related: It’s Time to Prepare for a Multi-Cloud Future

Opinions expressed by Entrepreneur contributors are their own. Original Article Here.

Share
Published by
The Port

Recent Posts

12 Mindfulness Tips to Help You Make It Through the Holidays

Does the thought of being fully present during the holiday season seem impossible? With office… Read More

2 hours ago

The 5 Handbag Trends You Need To Know In 2025

.disclaimer{width:90%;margin-bottom:1rem}.disclaimer__lines{width:100%;margin:0 auto;border-bottom:1px solid #999;padding:0;max-width:150px}.disclaimer__copy{width:100%;max-width:355px;font-family:Brown Regular,sans-serif;font-size:.9rem;font-weight:300;line-height:1.3em;color:#333;padding:0 0 .4rem;margin:1rem auto;text-align:center} All linked products are independently selected by… Read More

5 hours ago

9 Winter Perfumes Guaranteed To Brighten Up The Gloomiest Days

They say that winter is the most magical time of the year, though I'd have… Read More

5 hours ago

The Weight of Holiday Traditions – A Burden Or A Blessing?

I can still see it now. Well, technically, it was a still-dark, crisp Christmas morning.… Read More

15 hours ago

11 Puffer Jackets That Make Cold Weather Worth It

.disclaimer{width:90%;margin-bottom:1rem}.disclaimer__lines{width:100%;margin:0 auto;border-bottom:1px solid #999;padding:0;max-width:150px}.disclaimer__copy{width:100%;max-width:355px;font-family:Brown Regular,sans-serif;font-size:.9rem;font-weight:300;line-height:1.3em;color:#333;padding:0 0 .4rem;margin:1rem auto;text-align:center} All linked products are independently selected by… Read More

20 hours ago

My Son’s Chrismukkah Guilt

As soon as he was old enough to form a sentence, my son, Cole, started… Read More

21 hours ago