Amazon is essentially an IRL version of Ariel’s treasure trove in The Little Mermaid. Only instead of a cavernous hole 1000 leagues under the sea, all that “neat” stuff is housed on digital shelves across the web. And instead of useless “whozits,” “whatzits,” and “thingamabobs,” the best Amazon finds are a collection of secret weapon stuff that we never knew we needed and now that we have it, simply can’t live without — a collection of the best things to buy on Amazon that we’ve come to call, the hidden gems.
Since this particular online product ocean runs deep, we decided to poll an in-the-know pool of online-shopping mermaids across the country for their absolute favorite Amazon must-haves. From fashion to tech, beauty, travel, home decor, and sex and wellness, the list ahead covers products so unique that you may be entirely surprised to find they were snagged off Amazon.
Scroll on to shop our secret treasure trove of Amazon’s best buys and become a part of a world filled with beauty products that are actual magic, unexpected fashion favorites, genius home gadgets, viral vibrators with thousands of reviews, and much more.
(If you’re not an Amazon fan, click over to our coverage of the best Prime Day alternative sales.)
At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently curated by our Most Wanted shopping team editors. All product details reflect the price and availability at the time of publication.
Courtney
How She Discovered It: “I can never find anything I’m looking for in my suitcase or overnight bag and I’ve seen people use these to organize themselves.”
Why It’s A Hidden Gem: “This packing cube set is made with waterproof material and comes with a makeup and shoe bag too!”
DIMJ Packing Cubes, 8Pcs, $, available at Amazon
Kate
How She Discovered It: “I’ve been slowly making more eco-friendly swaps for things I use daily in my kitchen.”
Whi It’s A Hidden Gem: “These non-stick mats are awesome. I tend to use a lot of parchment paper when baking, but this item makes clean-up just as easy without having to waste paper every time.”
Amazon Basics Silicone, Non-Stick Baking Mat – Pack of 2, $, available at Amazon
Jinnie
How She Discovered It: “Someone told me they swear by this Laundress stain remover bar, claiming that it removes literally everything from poop, puke, blood, and food/wine stains. I’m just trying to get rid of pit stains and ring around the collar in my day-to-day ’drobe, so I gave this bar a whirl.”
Why It’s A Hidden Gem: “I can attest it totally works! I mean, some of the tougher stains had to be washed twice, with more muscle, and soaked for longer but this miracle bar truly does the trick when trying to freshen up beloved threads. 10/10 recommend.”
The Laundress Wash & Stain Bar, $, available at Amazon
Marissa
How She Discovered It: “I swear the same fairy that steals my socks also hides all of my tupperware to never be found again.”
Why It’s A Hidden Gem: “32 pieces for under $30!? Say less.”
Chef’s Path 32 Piece Food Storage Containers Set, $, available at Amazon
Shawna
How She Discovered It: “I can’t stand dust and crumbs in my laptop keyboard.”
Why It’s A Hidden Gem: “It works just like it states and removed all of the gunk from my keyboard. I then took it out to my car and it took care of my vents and all the other hard-to-reach places that seem to collect gunk.”
ColorCoral Universal Gel Cleaner, $, available at Amazon
Chelsea
How She Discovered It: “Browsing Amazon for stocking stuffers.”
Why It’s A Hidden Gem: “This thing is awesome and was a hit over the holidays. It’s a pen, level, ruler, screwdriver, and iPad stylus.”
CRANACH 6-In-1 Multitool Pen, $, available at Amazon
Kate
How She Discovered It: “I just moved and had a stain on my old stove that I was determined to get it off because I NEEDED my security deposit back.”
Why It’s A Hidden Gem: “Honestly, this is the best thing I’ve ever used. It made cleaning my stovetop actually fun and got the stain right off.”
Stardrops The Pink Stuff Miracle All Purpose Cleaning Paste, $, available at Amazon
Tami
How She Discovered It: “My dog loves running laps around the house and our rug always slips and gets out of place.”
Why It’s A Hidden Gem: “These pass the 70lbs dog test. The rug did not budge.”
Home Techpro Rug Grippers, $, available at Amazon
Tess
How She Discovered It: “I’m about to turn 35 and I’ve been trying to step up my skincare game.”
Why It’s A Hidden Gem: “Stick these in the fridge for a few hours before putting them on your face and thank me later.
Peter Thomas Roth Hydra-Gel Eye Patches, $, available at Amazon
Tara
How She Discovered It: “I’m always looking for a citronella candle in the summer months when the mosquitos are out in full force.”
Why It’s A Hidden Gem: “This is the best bug repellant candle I’ve tried. The scent is nice and not too overwhelming and it has a long burn time.”
Murphy’s Naturals Mosquito Repellent Candle, $, available at Amazon
Keny
How She Discovered It: “I first tried these after planting some basil and other herbs that seemed to be taking an eternity to grow.”
Why It’s A Hidden Gem: “Within just a few days, my plants had doubled in size!”
Miracle-Gro Indoor Plant Food Spikes (2-Pack), $, available at Amazon
Kate
How She Discovered It: “I was given something similar years ago and find it so useful, so I thought I’d search for another because I have more than one pair of headphones.”
Why It’s A Hidden Gem: “These tiny little cord organizers are SO key to keeping my multiple headphones and/or charging cables from getting into a tangled mess at the bottom of my purse, carry-on, or work bag.”
ELFRhino Earbud Cord Organizer, Set of 3, $, available at Amazon
Bella
How She Discovered It: “I just wanted to see what all the hype was about.”
Why It’s A Hidden Gem: “I was honestly not expecting this to work, but after using it consistently for a few months, I actually did see a difference in the length and fullness of my lashed.”
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum, $, available at Amazon
Erin
How She Discovered It: “I was looking for an easy hands-free summer bag.”
Why It’s A Hidden Gem: “This baby comes in 24 colorways and is under $20 so I know I won’t worry about ruining it on a hike, at the beach, while traveling, or even just spilling my morning coffee on it.”
ODODOS Mini Belt Bag, $, available at Amazon
Liz
How She Discovered It: “It’s peak summer and I go to a lot of baseball games. Enough said.”
Why It’s Hidden Gem: “It’s portable, USB chargeable, is a flashlight, and a phone charger all in one!”
JISULIFE 3-In-1 Handheld Mini Fan, $, available at Amazon
Vicky
How She Discovered It: “My mom recently hurt her back and can’t reach behind her to scratch her back.”
Why It’s A Hidden Gem: “I sort of gave this to my mom as a gag gift, but it’s actually been really useful for her. She can more easily scratch her back and even pull things towards her at the table. My kids also love using them. So fun!”
YIMICOO Extendable Back Scratcher, 6-Pack, $, available at Amazon
Sofia
How She Discovered It: “Like a lot of people I know, I’ve always struggled with a lot of jeans fitting my legs, but not my waist, and I don’t always want to wear a belt to correct the issue.”
Why It’s A Hidden Gem: “These are great! They are super easy to use and have so many styles to choose from so they will go with everything! Genius item!!”
TOOVREN Perfect Fit Adjustable Jean Button Replacement, $, available at Amazon
Eri
How She Discovered It: “I’ve been looking for an oversized sweater to wear while working from home and also to wear out during the fall season with leggings, jeans, and boots.”
Why It’s A Hidden Gem: “The length is just right, the fit is loose and the material is thick and so soft. I am definitely buying it in more colors ❤️ (I’m 5’3” and bought a med). Could’ve fit in a small but not sure if the length would’ve been too short.”
MILLCHIC Oversized Casual Sweater Tunic, $, available at Amazon
Suzanne
How She Discovered It: “Since there’s no telling how long we’ll have to have face masks on hand, I thought I’d might as well buy a large pack to have on standby.”
Why It’s A Hidden Gem: “I mean have you seen anything more fun? These are way happier looking than the standard blue or white masks.”
sfdeggtb Rainbow Print Adjustable Protective Face Cover, 50-pack, $, available at Amazon
Erin
How She Discovered It: “I’ve seen something like this so many times on random commercials and I just needed to try it out for myself”
Why It’s A Hidden Gem: “Wow. This is actually such a time saver. It’s also a tear saver because now I don’t cry buckets while chopping onions. My chopped salad game has truly been taken to the next level.”
Mueller Australia 8 Blade Slicer, Mincer, Chopper with Container, $, available at Amazon
Jenn
How She Discovered It: “A list from a newsletter.”
Why It’s A Hidden Gem: “It works well and is an amazing price.”
Essence Lash Princess False Lash Effect Mascara, $, available at Amazon
Gigi
How She Discovered It: “Mosquitos don’t play around this time of year and I will do anything to try to reduce the itch.”
Why It’s A Hidden Gem: “This contraption is small so it can easily be carried on the go and it applies heat to the area which is supposed to alter the toxins from the bite and speed up the healing process…it really works!”
Beurer Insect Bite Healer, $, available at Amazon
Sarah
How She Discovered It: “I bought these once at a Bed Bath & Beyond, but they were always sold out when I went to buy more. So of course, had to go to Amazon!”
Why It’s A Hidden Gem: “They are inexpensive and super effective. I’ll never use anything else.”
Mr. Pumice Callus Remover Pumi Bar (4-Pack), $, available at Amazon
Hillary
How She Discovered It: “My brother told me about it.”
Why It’s A Hidden Gem: “I have no idea what the science behind what nanohydroxyapatite is, but it’s anti-cavity basically. And I haven’t had a single cavity since I started using it. As someone who would get cavities often as a child and now hates going to the dentist, this is my Holy Grail. It’s also not overly minty, most American toothpastes are so minty it burns, but this is just a nice fresh mint and I still feel clean. There is an American brand that makes a nanohydroxyapatite toothpaste now, but I’ve been using this one for 4 years and it works, so I’ll stick with it till it’s no longer available.”
Apagard M-Plus Toothpaste, $, available at Amazon
Emerson
How She Discovered It: “I had heard sleeping on cotton is really bad for your skin and hair, so I’ve always wanted satin or silk pillowcases, but haven’t been up for spending $50+ for just one!”
Why It’s A Hidden Gem: “Because of the price point, I was iffy about how these would feel IRL, but they are so smooth and buttery and make me feel like I’m sleeping at a 5-star hotel. I’ve also noticed a huge difference in my hair, it’s way less frizzy when I wake up in the morning and my style is still intact from the day before. They come in so many colors so I’m definitely ordering a few more to mix and match.”
Bedsure Satin Pillowcase for Hair and Skin, 2 Pack, $, available at Amazon
Kate
How She Discovered It: “On TikTok.”
Why It’s A Hidden Gem: “I like the look of a collared shirt under sweaters, sweatshirts, dresses but find the sleeves to bulk it up and makes me sweat more. This handy styling piece takes care of that. There’s really not much to it and you can find a ton of these on Amazon pretty easily.”
Kalkehay Detachable Dickey Collar, $, available at Amazon
Olivia
How She Discovered It: “Due to Covid, I haven’t been able to go to the hair salon recently and I’ve really been missing the scalp massages my stylist gives me when she washes my hair. I decided to search for a DIY option and thought this pack of 2 handheld massager tools looked like a promising option.”
Why It’s A Hidden Gem: “I used this to scrub my shampoo into my hair and wow it got through my thick hair with ease. The long silicon bristles provided just the right amount of pressure without being harsh. I didn’t realize how much tension I was holding in my scalp, but after my shower I felt like I had just been to the spa. “
Cbiumpro Scalp Massager, 2 Pack, $, available at Amazon
Lucy
How She Discovered It: “From R29’s roundup on Amazon’s best sex toys!”
Why It’s A Hidden Gem: “As far as quality vibrators go, this under $50 model rivals the premium ones that’ll cost you more than $100. It’s whisper-quiet with powerful tip vibrations and a simple incognito design. Plus, it’s super easy to order discretely off Amazon.”
Satisfyer Pro 2 Air-Pulse, $, available at Amazon
Kelsey
How She Discovered It: “I’ve been wanting to try this crazy product ever since our beauty director used it and described, in revolting detail, the metamorphosis her feet went through. Baby Foot promises to rid your soles of the toughest, roughest calluses and reveal the softest feet you’ve had since, like, birth.”
Why It’s A Hidden Gem: “It’s been almost two weeks since my Baby Foot treatment and I am, frankly, devastated. Yes, my feet are more smooth and soft than they have ever been in my adult life. But, I long for the heady days of last week when I could look forward to the horrific and thrilling site of my feet emerging from their soak, shedding wondrous layers of dead skin so great I had to keep the vacuum on hand. Sadly, my soles are in such amazing shape that I fear it will be many months before I can justify another treatment.”
Baby Foot Original Exfoliant Foot Peel – 2.4 Fl. Oz. Lavender Sce, $, available at Amazon
Bree
How She Discovered It: “I had been complaining about my naturally short lashes to one of my friends and she recommended castor oil as the best natural strengthening and growth serum. I was searching for a 100% organic option and this one popped up with over 18,000 rave reviews. I hit purchase right away once I saw that it included a lash spool and a tiny brush for eyebrows!”
Why It’s A Hidden Gem: “I was skeptical, but I’ve been using this product daily for just a month and already see a huge difference in the length and volume of my eyelashes. I can’t wait to try it on my eyebrows next.”
Kate Blanc Cosmetics Certified Organic 100% Pure Castor Oil Kit, $, available at Amazon
Ella Marie
How She Discovered It: “Targeted ad on social media, I’m sure.”
Why It’s A Hidden Gem: “It is incredibly simple and incredibly effective. I use it year-round to relieve facial pressure and headaches from hangovers to season allergies and every discomfort in-between. Instant satisfaction. I also like that it is inexpensive, so I was able to ask for it as a Christmas present – functional, but still fun!”
esarora Ice Roller, $, available at Amazon
Veronica
How She Discovered It: “I love my essential oil diffuser but was looking for a pocket-sized roll-on option to take with me on the go during the day.”
Why It’s A Hidden Gem: “Not only did the seller include a positive handwritten note with my order, but the oil smells amazing and I love using it in the evenings before bed or during my workday when I’m feeling extra overwhelmed.”
Bliss Bound Wellness Chill Out Anxiety Relief Essential Oil Roll-On, $, available at Amazon Handmade
Caroline
How She Discovered It: “I don’t have much counter space in my bathroom, so I was looking for a way to mount my toothbrush on the wall to clear some space.”
Why It’s A Hidden Gem: “This is SO functional. Not only does it hold my toothbrush and dispenses by toothpaste for me (!), but it also holds my skincare so my bathroom countertop is totally clean and clear. It was also really easy to install.”
showgoca Multifunctional Wall-Mounted Toothbrush Holder, $, available at Amazon
Amanda
How She Discovered It: “I started wearing glasses again a few years ago and was in need of lens wipes, came across these!”
Why It’s A Hidden Gem: “I’m using them more than ever now that I’m working from home! I use them for my glasses, iPad, laptop, keyboard, everything! They’re also great for on the go phone wipe downs in these pandemic times.”
Care Touch 210 Individually Wrapped Lens Cleaning Wipes, $, available at Amazon
Arielle
How She Discovered It: “I found it on a list for best kitchen products on Amazon (I think).”
Why It’s A Hidden Gem: “It works sooo well. Better than a press or mincing manually. And the smell of garlic doesn’t stay on the rocker once it’s washed!”
DCOU Stainless Steel Garlic Press Rocker, $, available at Amazon
Bianca
How She Discovered It: “Shopping for ‘remote working’ office supplies.”
Why It’s A Hidden Gem: “At such a low cost for a “knock-off” Veridesk, it’s a WFH essential item, for sure.”
Urmust Laptop Notebook Stand Holder, $, available at Amazon
Cara
How She Discovered It: “Bought these for someone because they were affordable and then bought them for myself after she loved them.”
Why It’s A Hidden Gem: “My sister was on bed rest after her pregnancy and I wanted to gift her a postpartum package so I got her these leggings because the reviews boasted how super soft and light they are. They weren’t too expensive so I took a chance. They ended being an absolute lifesaver. It’s all she wore for the first month. They barely constrict but they’re still nice and warm and very stretchy. They have almost a velvety touch. I know this because after my sister told me how much she loved them, I bought them too. I absolutely recommend these to anyone looking for a pair of leggings to lounge and do errands in rather than a workout pair.”
Felina Velvety Super Soft Lightweight Legging 2-Pack, $, available at Amazon
Kel
How She Discovered It: “I was on a virtual chat and they were recommended.”
Why It’s A Hidden Gem: “I have no idea where else you can buy them and they are the best cherries available.”
Luxardo Gourmet Cocktail Maraschino Cherries, $, available at Amazon
Natasha
How She Discovered It: “I was trying to find something that would keep my dogs occupied while I clean house. They tend to follow me around as I sweep the floors and then go ape when the vacuum turns on. I could tell it was mostly just boredom and a little bit of curiosity.”
Why It’s A Hidden Gem: “It worked like a charm! Whenever I finished sweeping a spot in the house, I would set up the treat mats by spreading peanut butter on them. All three dogs, even the littlest and pickiest one, took right to it! They didn’t even pay one bit of attention to me cleaning and I was able to do it without yelling over them to be quiet and lay down..”
Ley’s Dog Lick Mat, $, available at Amazon
Judith
How She Discovered It: “I heard about it from a style blogger who was living in a small space like I was. I had been searching for a hamper that would be hidden and easy to move around, and this fit the bill!”
Why It’s A Hidden Gem: “While the design is minimal, it is very functional. In a small living space, it is so easy to tuck it inside a corner in your closet or room!”
Zero Jet Lag 27″ Slim Laundry Hamper, $, available at Amazon
Anita
How She Discovered It: “Clearly, bidet’s are in. I had recently used one at a hotel and wanted to purchase one for my home. This option looked simple, shipped quickly, and had great reviews..”
Why It’s A Hidden Gem: “It offers a bunch of features like a seat warmer, water warming, multiple washes, dryer, and an eco-friendly mode. This is great during winter when your house is super cold and don’t want to sit on a cold toilet seat. The best feature is the ability to heat your water since using cold water to clean is pretty uncomfortable.”
SmartBidet Electric Bidet Seat with Remote Control, $, available at Amazon
Katie
How She Discovered It: “A simple Amazon search!”
Why It’s A Hidden Gem: “I don’t cook. I’ve never been domestic AT ALL. But I just read that the number one hobby people have taken up during the pandemic is cooking – and that’s true of me too, at least baking! (My hips hate me.) I wanted to make something special with my daughter for her 3rd birthday – she loves Mickey, dinosaurs and unicorns – this set included ALL of those cookie cut outs, plus more!! And the price was right (a lot cheaper than other packs with fewer and less varied designs). We had a great time making and decorating cookies to take to her quarantine pod daycare on her birthday.”
Cotey Cookie Cutters, Set Of 6, $, available at Amazon
Marie
How She Discovered It: “When the pandemic hit and salons closed, I could no longer get my brows tinted. I discovered this tint while online browsing.”
Why It’s A Hidden Gem: “I don’t wear much eye makeup so tinting my brows really helps me feel “put together” – my eyebrows are naturally blonde and disappear into my face otherwise. At $20 for 20 applications ($1 per application), it’s much less expensive than having it professionally done, and really easy to apply. If you get any dye onto your skin, it scrubs off so it’s relatively fool-proof.”
Godefroy Professional Hair Color Tint Kit, $, available at Amazon
Sarah
How She Discovered It: “I think I saw an ad for it on Facebook.”
Why It’s A Hidden Gem: “I love the flavor of it and I think it is a healthier beverage than soda.”
Sound Tea-Infused Sparkling Water, $, available at Amazon
Kristen
How She Discovered It: “Just searched for it out of need when I started traveling more frequently for work.”
Why It’s A Hidden Gem: “It is SO useful and again, super handy when traveling. I purchased this in the beginning of 2019 and ended up traveling at least once a month for work the entire year. It kept all of my electronics organized and at hand (gone are the days of tangled earbuds and charging cords!).”
BAGSMART Electronic Organizer, $, available at Amazon
Hannah
How She Discovered It: “I know we’ll be using hand sanitizer for the foreseeable future, so I thought I’d stock up on some pocket-sized bottles.”
Why It’s A Hidden Gem: “It’s been hard to find hand sanitizer at all yet alone a 48-pack. Now I have a stock-pile to give to family and the few friends I see.”
Germ-X Original Hand Sanitizer (Pack of 48), $, available at Amazon
Bianca
How She Discovered It: “Was looking for items to feature in a self-care blog post; bubble baths came to mind… and voilá”
Why It’s A Hidden Gem: “Baths are so underrated and this item helps you enjoy an hour of reading, mindless phone use, a glass of wine, etc… all at the same time. And it works for two people in a bath if you’re not too busy doing other stuff.”
Royal Craft Wood Luxury Bamboo Bathtub Caddy Tray, $, available at Amazon
Kenzie
How She Discovered It: I have 2 indoor dogs, and they sometimes do naughty things when left in the house alone, so I was looking for a discreet camera option to monitor their activity.
Why It’s A Hidden Gem: This was a great purchase. The camera is super tiny and discreet, easy to install, the picture quality is great, and I can check the recording on my phone through an app.
PoTlsren WiFi HD Security Camera, $, available at Amazon
Alexa
How She Discovered It: “My fingers tend to shrink in the winter when it’s cold and my rings go slipping and sliding off of my fingers. I didn’t want to get my rings resized, so I thought I’d search for a temporary solution.”
Why It’s A Hidden Gem: “This ring adjuster is basically invisible, comfortable, and secures my rings nicely on my fingers!”
Freeman Direct Invisible Ring Size Adjuster for Loose Rings, $, available at Amazon
Betty
How She Discovered It: “I was on the hunt for a natural and soothing decongestant to keep around for stuffy-nosed winter days.”
Why It’s A Hidden Gem: “These are amazing. The peppermint smell fills the shower and clears your head and chest. Definitely, a game-changer to have on hand during cold and flu season.”
The Herbal Zen Cold Kicker Shower Steamers, $, available at Amazon Handmade
Betty
How She Discovered It: “I have truly watched too many episodes of Great British Bake-Off and decided to peruse Amazon for some new kitchen and baking accessories.”
Why It’s A Hidden Gem: “So, this teeny tiny cast iron skillet is so fun! I bought 3 and have baked eggs and made individual brownies in them. So cute!”
Lodge Miniature Cast Iron Skillet, 3.5″, $, available at Amazon
Elizabeth
How She Discovered It: “I’d been hearing a lot of magic skin-clearing serums and was interested in testing out one that wouldn’t upset my overly sensitive skin. After some Googling, I found this top-rated option on Amazon for under $20.”
Why It’s A Hidden Gem: “I was nervous about using it for the first few times, but based on the customer images (there are nearly 10,000 reviews) I felt confident that this could work in finally zapping my pesky humidity breakouts. And it did. I’ve been using it for about a month now (putting it on at night after my cleanser and before my moisturizer) and will be ordering another bottle soon. It took about a week for me to start and notice any real results, but this brand’s ratio of vitamin C, salicylic acid, hyaluronic acid, niacinamide, retinol, and MSM is magic. Those red inflamed bumps on my cheeks and forehead are kaput.”
Eva Naturals Skin-Clearing Serum, $, available at Amazon
Carrie
How She Discovered It: “Searching for an in-stock desk chair that wasn’t an ugly ergonomic style.”
Why It’s A Hidden Gem: “I’ve been working from home since March and had been holding off on investing in a proper desk chair until my company finally announced we wouldn’t be heading back into the office until 2021. SO I bit the bullet and bought this beauty off Amazon. It’s by one of the company’s in-house home brands and although it was on the pricier side, it really was a quality buy. Not only does it look sleek inside my apartment, but it also feels so much more supportive on my back throughout the day than that accent chair I had been sitting in.”
Rivet Mid-Century Swope Curved Arm Swivel Office Chair, $, available at Amazon
Mia
How She Discovered It: “Looking for affordable summer skincare with top ratings that I could order quickly off Amazon.”
Why It’s A Hidden Gem: “I was already familiar with Pixi products and had always heard great things about the brand’s Glow Tonic, but after digging DEEP into the Amazon reviews on this gem I was completely sold. It arrived so quickly and after using it for just a few days (morning and night after cleansing) I noticed a huge difference in my skin. My pores were much smaller and the bothersome sebum bumps on my chin area were nearly nonexistent after a week. And the spots where I had previously picked at blemishes were noticeably brighter. Will definitely be ordering more of this magic potion.”
Pixi Glow Tonic with Aloe Vera & Ginseng, 8 oz, $, available at Amazon
Shania
How She Discovered It: “From R29’s roundup on the best cooling sheets.”
Why It’s A Hidden Gem: “When I say I’m a sweaty sleeper, I mean that as in I sometimes wake up with a sweat stain on the bed. Summer 2020 hit and I found myself quarantined away from home where the bedding situation was anything but breathable — so I order this top-rated solution and have never looked back. They were a little scratchy at first, but after a good wash cycle they softened right up and have been keeping my body oh-so sweat-free.”
Pure Bamboo 100% Organic Bamboo Bed Sheets 4pc Set – Queen, $, available at Amazon
Melissa
How She Discovered It: “A friend who is a beauty writer recommended it!”
Why It’s A Hidden Gem: “Since I haven’t been able to get a pedicure in god only knows how long, I’ve taken the fate of my summer toes into my own hands by getting all the top product tips from beauty-pro friends. This pepperminty foot mask gem from Amazon was one of such recs — and it did not disappoint. After wearing the cooling serum-filled booties for about 20 minutes, my feet felt and looked silkier and smoother (and they smelled like a candy cane). It was like a wonderful little facial for my feet.”
LAPCOS Foot Mask, (1-Pack), $, available at Amazon
Jordan
How She Discovered It: “Bought them for my daughter. Was searching everywhere for a pair and could only find them in stock (for a decent price) on Amazon.”
Why It’s A Hidden Gem: “They’ve been a godsend during a summer stuck at home with the kids. I now can ride my bike while my daughter skates beside me — exercise for me, and fun activity for her! Plus, she loves the pink and black combo. Killing two birds with one stone so I don’t go completely insane.”
High Bounce Adjustable Inline Skate, $, available at Amazon
Marissa
How She Discovered It: “I added this style to a roundup for work of Instagram-inspired nightgown as dresses trend — it has over 1,500 reviews and an Amazon’s Choice approval — so then I promptly added it to my own cart.”
Why It’s A Hidden Gem: “I could not be more pleased with this spontaneous purchase. The quality is A+ and I feel like an extra in a Sofia Coppola flick floating around the house in diaphanous cotton nightie while doing the most mundane chores. (Plus, it looks a little bit like those pricey Sleeper frocks but for a fraction of the price.)”
The 1 For U 100% Cotton Nightgown, $, available at Amazon
Amanda
How She Discovered It: “I read online that people have used this anti-dandruff shampoo to clear up stubborn, yeast-related breakouts on their foreheads (it sounds so gross, I know).”
Why It’s A Hidden Gem: “Unsure of what’s been causing the persistent pimples on my own forehead throughout these past few months of lockdown, I decided to give this a try myself and I couldn’t believe how quickly it cleared my skin up.”
Nizoral A-D Anti-Dandruff Shampoo, 7 Fl. Oz, $, available at Amazon
Karina
How She Discovered It: “My fervent love for the wildly popular Baby Foot peel is well known among the R29 Shopping team — and my feet, personally. But, while in quarantine, I decided to take things up a notch by investing in a foot callus remover: aka Revlon’s version of the as-seen-on-TV PedEgg.”
Why It’s A Hidden Gem: “My fervent love for the wildly popular Baby Foot peel is well known among the R29 Shopping team — and my feet, personally. But, while in quarantine, I decided to take things up a notch by investing in a foot callus remover: aka Revlon’s version of the as-seen-on-TV PedEgg.”
Revlon Pedi-Expert, $, available at Amazon
Mary
How She Discovered It: “Through an R29 Mother’s Day gift guide when I was searching for something to get my mom…I got it for myself.”
Why It’s A Hidden Gem: “Not being able to go to my favorite coffee shop (I know a minor inconvenience compared to everything else that’s going on) has totally messed up my morning mojo. I really don’t love regular coffee and have always been a latte girl, which is where this boy comes in. It has single-handedly saved my morning workflow — because now POOF I can whip up homemade lattes with the same ease of my fave barista Keri (hope you’re well girl).”
Elementi Milk Frother, $, available at Amazon
Calla
How She Discovered It: “I splurged on a trip to a Korean spa where they scrub all your dead skin off. I noticed the mitts they wore and looked them up when I got home.”
Why It’s A Hidden Gem: “While these don’t replicate the full spa experience they are much more affordable. They make my skin so much softer and more importantly, it’s incredibly satisfying to see the dead skin come off in rolls.”
Korean Italy Towel Songwal Korean Exfoliating Washcloth (4 PCS – Large), $, available at Amazon
Katie
How She Discovered It: “I was poking around online for lighting solutions.”
Why It’s A Hidden Gem: “I hate the harsh, overhead lighting in my apartment and prefer scattering lamps around. However, I am also lazy and hate getting up and leaning over furniture to reach their switches. I mounted the remote to the wall with command strips and it’s basically like having a light switch for all the lamps in one place. There’s also an outdoor version I use for my patio string lights so I can turn them on and off from bed.”
Syantek Remote Control Outlet Wireless Light Switch, $, available at Amazon
Marissa
How She Discovered It: “In a Refinery29 story that I researched and wrote. Hi, hello, yes, I work here.”
Why It’s A Hidden Gem: “I have finally accepted that I’m a serial loser of sunglasses. After my favorite pair of Céline sunnies — that I owned all of one (!) year — disappeared into thin air, I said, never again. No longer will I spend money on an item that I can’t trust myself to keep track of even if said item is perched on my head. These cat-eye sunnies are cheap and light. The lens quality is meh but they are so cute and fit every face that tries them on — even my own little head, as exhibited in this selfie with Amazon shades. If/when I lose these sunglasses I will buy another pair and feel good that the person who finds them will hopefully enjoy them too.
YOSHYA Retro Cat-Eye Sunglasses (Pack of 2), $, available at Amazon
Liz
How She Discovered It: “Searching high and low for a cozy bed that would make my anxious pup feel at home while we are currently quarantined away from it.”
Why It’s A Hidden Gem: “My boyfriend and I call this absolute gem, ‘The Snuggle Cup.’ My only wish is that they made it in a human size — because we could all use a little Snuggle Cuppin’ right now.”
Best Friends By Sheri Deep Dish Cuddler Self-Warming Cat and Dog Bed, $, available at Amazon
Sarah
How She Discovered It: “My sister pulled it out when I was visiting her and used it on my suitcase-creased clothes.”
Why It’s A Hidden Gem: “I live in a 300 sq ft studio so space is at a premium and I don’t have room for an ironing board. This lets me keep my clothes in good shape without sacrificing precious storage space. As a bonus, it’s small enough to fit in a carry-on which is convenient when traveling for weddings or other events you are bringing a nice outfit to.”
Pure Enrichment PureSteam Portable Fabric Steamer (White), $, available at Amazon
Lauryn
How She Discovered It: “I literally don’t remember. I’ve been trying to reverse-engineer this search for years — maybe from an old R29 article?”
Why It’s A Hidden Gem: “I have literally never had an exfoliant that works SO well but is so gentle on my face. It feels amazing. I use it twice a week in the shower and the dead skin literally balls up and rolls off my face (gross, but amazing — like Baby Foot for your face). It lasts me for months and makes my skin so soft and smooth! Also, once my roommate had a friend over who knocked the bottle off the shelf in the shower and I came home to it exploded on the floor and reacted in much the same way someone would react if they came home to a murder scene. Tears.”
Dr. G Brightening Peeling Gel, 4.2 Ounce, $, available at Amazon
Stephanie
How She Discovered It: “I heard about SAD lamps over a year ago when a friend of a friend used it to combat her depression. Now that I’ve moved to the cold and dreary midwest I was searching for a way to bring light into my life — literally and figuratively.”
Why It’s A Hidden Gem: “I bought this item with no intention of enjoying it as much as I do. I thought it was a placebo until I used it myself. I actually look forward to waking up in the morning and getting ready with my SAD lamp. I turn it on while I’m showering and getting ready for the day because it mimics sunlight—which is a rarity in winter months in Chicago. Without this lamp, I don’t think the nine-ish days we went without sunlight would have been bearable. And I even use the SAD light for my dog. It helps when she can’t enjoy walks in the sunshine or see natural sunlight. “
MUTIGOM Light Therapy Lamp, $, available at Amazon
Donyale
How She Discovered It: “I discovered Weleda Skin Food through a friend of mine from Germany. ”
Why It’s A Hidden Gem: “This product is super effective for keeping the skin soft and supple. Although my skin is a combination of dry and oily during the cold winter months, it still drinks this product up! While rich in its consistency, it does not clog the pores or cause breakouts. It is one of the first natural, holistic, and organic brands on the market. Many compare it to the popular La Mer cream — only the price point for Weleda is substantially less and it still does wonders for my skin!”
Weleda Skin Food Body Cream, 2.5 Ounce, $, available at Amazon
Sarah
How She Discovered It: “I first discovered it when I was searching for something to store/display my engagement ring when I wasn’t wearing it.”
Why It’s A Hidden Gem: “My engagement ring is so treasured to me, we had reset the diamond from my mother-in-law’s original wedding ring, so I wanted a special place for it. Many ring holders I saw were flimsy or looked cheap, this one was solid marble, and had a modern look that I was proud to display. When I first discovered this item, it was only available in white marble, now they have black marble too! And I got a matching one for my husband’s wedding band. As friends started getting married left and right, I’ve gifted these ring holders a ton of times.”
Craft Monkees Genuine Marble Ring Holder Cones (Set of 2), $, available at Amazon
Tierney
How She Discovered It: “I heard about it from my sister, who had previously purchased it for herself.”
Why It’s A Hidden Gem: “It is such a pleasant diffuser! It came quickly and keeps my house so fresh.”
VicTsing Essential Oil Diffuser, Ultrasonic Cool Mist Humidifier, $, available at Amazon
Courtney
How She Discovered It: “I was searching through Amazon to find THE perfect light-blocking sleep mask and up popped this gem.”
Why It’s A Hidden Gem: “I have trouble sleeping with any light around, and this soft and comfy mask makes it so I can’t see any. Most masks still allow some light in, but this one works just like blackout curtains. It’s so soft on the inside that you barely even feel like you’re wearing it. It also comes in a pack of two, so I have one for traveling as well.”
Kimkoo Cotton Sleep Mask, 2-Pack, $, available at Amazon
Patricia
How She Discovered It: “I was searching for Champion sweats and found just what I wanted on Amazon.”
Why It’s A Hidden Gem: “No store has them — they’ve been discontinued everywhere but Amazon!”
Champion Women’s Heritage Jogger Tight, $, available at Amazon
Liz
How She Discovered It: “My allergist.”
Why It’s A Hidden Gem: “It’s SO easy to fill and use on a daily basis — and makes such a difference for soothing my irritated sinuses.”
TaoTronics Ultrasonic Cool Mist Humidifier, 4L, $, available at Amazon
Jane
How She Discovered It: “My hairdresser first gave me one because she said that the traditional hair ties broke my hair because of the strong elastic in them — so I thought I would make my own because I couldn’t find ones that were multiple colored, but realized all the fabric was too expensive. A friend suggested Amazon and I found these seamless ones and the price was great.”
Why It’s A Hidden Gem: “It is really special to me because I am on a very tight budget and did start to realize my old elastics were breaking my hair and I was feeling bad about myself. This product and price point made me feel comfortable and better about myself and I have noticed a difference with my hair.”
BETITETO 20-Pack Seamless Cotton Scrunchies (Multicolor), $, available at Amazon
Grecia
How She Discovered It: “I had just moved into my new house and kept seeing my wine bottles just sitting there on the counter. I really didn’t think it looked organized or aesthetically pleasing so I went searching for a counter rack!”
Why It’s A Hidden Gem: “I love the interesting shape, the gold color (not too yellow) and that it fits a good amount of bottles since we are a small household we don’t always have a ton of bottles to put away.”
Buruis Metal Tabletop 7 Bottle Wine Rack, $, available at Amazon
Wendy
How She Discovered It: “Looking through Amazon for yoga pants and it had great reviews.”
Why It’s A Hidden Gem: “I took a year off from work to try to get my life back in order. Part of that process was becoming a certified yoga teacher. Teaching yoga pays next to nothing and I was looking for yoga pants that fit well, felt good, didn’t stretch out right away and didn’t cost me a fortune. I stumbled on these: $14 for a pair of yoga pants that I wear several times a week, wash over and over and they still keep their shape, aren’t see-through, and look good. I went back and bought other colors, but the space-dyed charcoal are still my favorite. I get compliments on them all the time and I love that I didn’t have to spend a fortune!”
TSLA High-Rise Yoga Capris With Pockets, $, available at Amazon
Jennifer
How She Discovered It: “I saw it mentioned in the Lorem Ipsum e-newsletter a year or two ago.”
Why It’s A Hidden Gem: “This stuff is amazing. I’m usually a fiend for spicy food, but this isn’t spicy so much as it is crispy, salty, smoky heaven in a jar. Improves every savory thing it’s added to, in my opinion.”
Lao Gan Ma Chilisauce Xiang La Cui, $, available at Amazon
Alexandra
How She Discovered It: “Desperate to find a solution for removing rogue facial hair — and tired of paying the price for professional hair removal — I found this gem late one night while searching Amazon.”
Why It’s A Hidden Gem: “Let’s be frank, every girl I know struggles with facial hair removal: from full-blown mustaches to the one-off chin hair we’re all waxing, tweezing, laser-ing unwanted hair from our faces. My face, in particular, is covered in peach fuzz and the occasional whisker (or five). With hair too blonde to be lasered and too sensitive for waxing, my only option was threading…I was tired of spending money on threading, so I searched Amazon for a solution. I came upon my hidden gem: the Facial Hair Removal Epilator. The epilator is a little wand with a metal spring that you roll over the areas where you want to remove hair. It takes a few uses to get the hang of the technique, but once you do…. voila! At $9.99 it’s the best beauty investment I have ever made. I roll it over my chin quickly each morning after brushing my teeth to remove any unsightly hairs that may have sprung up overnight. I have recommended it to my mom and to all of my friends and everyone loves this incredible find from Amazon.”
Mukazom Spring Epilator, $, available at Amazon
Jessica
How She Discovered It: “I did a google search. Since we have prime, I figured if it didn’t fit, I could return it easily. ”
Why It’s A Hidden Gem: “My hidden gem is a plus size pleather peplum top. I ordered it for my 39ish birthday party. It’s super cute and nice quality. It’s hard to find good quality, trendy plus size clothing. I didn’t want to spend a lot of cash on something I wouldn’t wear a lot. I do suggest sizing up. It’s not really special BUT it’s definitely fun! And it makes me want to search Amazon for more clothes.”
Red Dot Boutique Plus-Size Pleather Peplum Top, $, available at Amazon
Caitlin
How She Discovered It: “I was browsing for a travel jewelry case, and wanted something that could carry enough to last through a two-week vacation but also would be small enough to fit in a carry-on bag.”
Why It’s A Hidden Gem: “I think this is the best jewelry case I’ve seen because it has space to fit any kind of necklace, bracelet, earring, or ring, is stylish, and can fit easily in a carry-on because of its slim design. Also, compared to other similar organizers, this one clocks in under $40, which made it perfect for my price range. I’d obviously rather spend my money booking another trip than on a designer jewelry case. “
CASE ELEGANCE Saffiano Leather Travel Jewelry Case, $, available at Amazon
Rebecca
How She Discovered It: “I really wanted an Anthropologie channel tufted bed when I moved into my first apartment, but I also wanted to stay within my budget so I tried to find a similar look elsewhere. I looked at several home furniture sites until I decided to give Amazon a go. I found this adjustable headboard right away and it looks just as good as the $700+ ones I had wanted earlier.”
Why It’s A Hidden Gem: “There were so many cute color options, it was easy to attach to my bed, it’s very sturdy, and I got the look I wanted for my room for a really great price.”
Modway Alyson Chevron Tufted Velvet Headboard, Teal, $, available at Amazon
Rachel
How She Discovered It: “I can’t remember. Maybe my mom. Maybe I read about it.”
Why It’s A Hidden Gem: “Watering stakes to keep my plant babies healthy even when I’m gone — one of those helpful tools to keep my thumb green.”
Modern Innovations Terracotta Self-Watering Plant Stakes (4 Count), $, available at Amazon
Jenny
How She Discovered It: “I’ve always wanted an iRobot vacuum, but could never justify paying the full price of $500+. I kept my eye out for Black Friday, Cyber Monday deals but even with those promos, the thing was ~$400. During that time, I kept seeing this eufy vacuum pop up. I had never heard about the brand before, but it was a best-seller, had amazing reviews, and Amazon recommended, which made me feel confident that the thing wouldn’t break after a few uses. There was also a Cyber Monday promo going on so I took a leap of faith and purchased it for around $190.”
Why It’s A Hidden Gem: “Since I bought this thing, my live-in boyfriend of 4 years and I haven’t had a single argument about who has to vacuum! We have very different levels of cleanliness so the frequency of vacuuming has always been a contention. Now we just have this scheduled to run every few days. I know money doesn’t solve all your problems, but it did solve this one! For me, it was WELL worth the $200.”
eufy BoostIQ RoboVac 11S MAX, $, available at Amazon
Angela
How She Discovered It: “I saw an ad on Instagram.”
Why It’s A Hidden Gem: “The sunglasses are trendy, cheap, and hold up very well. I’m on my second pair and I always get compliments on them.”
Sojos Classic Square Polarized Sunglasses Unisex, $, available at Amazon
Maris
How She Discovered It: “Google research.”
Why It’s A Hidden Gem: “My nails have been weak and brittle for as long as I can remember. About a year ago I decided to stop going to salons and give my nails a little TLC at home. During my research, I found a nail lotion called Hard As Hoof with thousands of 5-star ratings so I decided to give it a try. And I am so glad I did! The lotion itself smells great and has tons of natural ingredients and my nails look amazing week to week. They have grown as never before and rarely chip or break. You can massage the lotion onto your nails even when you have nail polish on. Hard as Hoof lotion will always be part of my nail care routine!”
Onyx Professional Hard As Hoof Nail Strengthening Cream, $, available at Amazon
Megan
How She Discovered It: “Searching for a sustainable alternative to plastic ziplock baggies…a pack of those things used to fly off my cabinet shelves like hotcakes.”
Why It’s A Hidden Gem: “These eco-friendly storage solutions aren’t only ideal for saving leftovers and snacks, but they’re also perfect pouches for keeping everything from loose change to vitamins and makeup essentials organized inside a chaotic purse or gym bag. Plus, I love the fun neon pink to green and aqua blue color options.”
Stasher 100% Silicone Food Bag, Sandwich Size (15-oz), $, available at Amazon
Ria Michelle
How She Discovered It: “I needed a tripod and a remote and was looking for an option on Amazon.”
Why It’s A Hidden Gem: “This is such a great tool because it holds your phone and can clip on to different services, has a ring light that has different levels of brightness and also tones of light for any occasion. It even comes with a remote so you can seamlessly start and stop recording without touching the phone at all.”
UBeesize Cell-Phone Holder Selfie Ring Light (3-Light Mode), $, available at Amazon
Cristina
How She Discovered It: “I was searching for a new tote bag.”
Why It’s A Hidden Gem: “I love everything about it, the size, color and pattern, the material and the fact that as a tote bag, it’s more robust and you can close it, so things don’t drop out. It also comes in so many cool themes. “
Baggu Duck Bag Canvas Tote, Leopard, $, available at Amazon
Brianna
How She Discovered It: “I was taking a free LinkedIn class on graphic design (I help friends/family with logos in my spare time), and the instructor stated that although you are creating images on various websites or software applications, drawing/sketching by hand is key. He recommended a dotted journal that you can carry around with you, so I hit Amazon to find my journal!”
Why It’s A Hidden Gem: “My journal is special to me because not only am I using it to build up my portfolio, I use it if I need an escape from my day-to-day. Drawing/sketching relaxes and centers me. I carry my journal along with me all day, every day just in case I get a great idea and need to come back to it later, or whenever I get past my writers/artist block.”
UrSunshine Dotted Grid Notebook/Journal, $, available at Amazon
Andy
How She Discovered It: “I’ve been eating this for years but I think I first discovered it at Paulie Gee’s pizza because they drizzle it on the pizza and it’s like insanely delicious. Actually I had no idea until I looked it up for this answer that Mike of Mike’s Hot Honey worked at Paulie Gee’s and that’s where he got started??? I never knew/thought about this!”
Why It’s A Hidden Gem: “It’s not really hidden since it’s a pretty well known and liked product but this is the very first item I have ever opted to use Amazon’s ‘subscribe & save’ feature for. It saves me about a dollar and have it delivered every two months. I use this honey in tea and put it on food and ice cream because I love it so much so I run out about every month or so and it happens to be cheaper on Amazon than anywhere else and I’ve never had any issues getting a weird or outdated bottle since it comes directly from Mike’s Hot Honey.”
Mike’s Hot Honey 12 oz Squeeze Bottle, $, available at Amazon
Libby
How She Discovered It: “Hilary Rhoda’s Instagram (her husband is a neat-freak).”
Why It’s A Hidden Gem: “I mean, it’s a giant lint roller! Enough said! It’s especially helpful on my cowhide rug (vs. dealing with it getting sucked into vacuum) and it takes half the time to de-lint my coats/sweaters. I love it so much — by far my favorite Amazon purchase!”
Mammoth Extra Large Lint Roller, 2 Rollers and 2 Refills, $, available at Amazon
Andrea
How She Discovered It: “I went to Amazon and typed in, ‘organic cotton maxi pads,’ and voila.”
Why It’s A Hidden Gem: “I wanted organic cotton pads that don’t have any scent or extra chemicals. I also think they’re more comfortable than that sort of plastic-y texture that can give me a rash and just be plain gross. These are 100% organic, USDA-certified, non-GMO, and made in the USA without the use of toxins, pesticides, or synthetic chemicals. Also, I know I am a grown woman and like, who gives an F, but there is something appealing about getting a package of maxi pads delivered discreetly to your door than carrying it home in a flimsy see-through bag. Now that I know I like these, I ordered an economy pack so I don’t have to worry about it for a while.”
Rael Certified Organic Cotton Ultra Thin Pads with Wings (28, $, available at Amazon
Sara
How She Discovered It: “I was looking for off-the-shoulder sweaters and came across it after an extensive search on Amazon.”
Why It’s A Hidden Gem: “It is so incredibly soft, and can be worn a couple of different ways depending on how much shoulder you want to expose. It’s warm enough for winter, but lightweight enough for spring and fall. Plus, I get TONS of compliments every time I wear it and people are shocked when I tell them it’s from Amazon!”
Exlura Off-The-Shoulder Loose Knit Sweater, $, available at Amazon
Lauren
How She Discovered It: “Many of my millennial friends have been looking for ways to ‘cut the cord’ when it comes to cable. I was researching all different streaming services for live streaming cable channels. When adding up the costs plus the internet, we were coming out only a few dollars cheaper than having an actual cable box. The best thing I found was the HDTV Antenna. My dad had one in his garage and said he gets upwards of 60 channels. When I was looking on Amazon, this one had some of the best reviews and I purchased on a lightning deal for $21!”
Why It’s A Hidden Gem: “We get 70 channels with this antenna. And all the channels are 4k quality clear. We really only wanted the major networks to be able to keep up with news and sports. I think most people still think antenna equals big ugly bunny ears on the top of your tv. This antenna is paper-thin, and we hung it up right behind our TV so you can’t even see it.
The other reason I think this is a special hidden gem is it’s a one time purchase of $21 and we get more channels then we need, compared to paying $40+ per/mo for streaming. I believe if more people know about these new high tech antennas they would be saving a ton of money every month!”
U Must Have HD Digital TV Antenna, $, available at Amazon
Natalie
How She Discovered It: “Through Instagram.”
Why It’s A Hidden Gem: “Finally found a lighter that won’t run out of fuel AND won’t burn my fingers when I’m trying to spark up a burnt down candlewick.”
haino Rechargeable Electric Arc Lighter, $, available at Amazon
Arlette
How She Discovered It: “A beauty shopping roundup.”
Why It’s A Hidden Gem: “Saves me so much money, I don’t need to use disposable wipes anymore which have chemicals — and these are chemical-free! I just add water and then with a swift buff all my makeup comes off (including waterproof mascara). I’ve already bought this four times!”
Miracle Miracle Face Erase Makeup Remover Cloths (2 Pack), $, available at Amazon
Sarah
How She Discovered It: “After it went viral on Twitter.”
Why It’s A Hidden Gem: “It’s HILLARIOUS… and gets you drunk!”
These Cards Will Get You Drunk These Cards Will Get You Drunk – Adult Card Game, $, available at Amazon
Kellie
How She Discovered It: “I was looking for an alternative to the Beauty Blender, and these were highly reviewed and so cheap, I just had to try them.”
Why It’s A Hidden Gem: “Under $2 a sponge vs $20 for the beauty blender and I like it better! I went back to the beauty blender for a day when I ran out of these sponges and I didn’t like it anymore! I’m never spending $20 on a sponge again!”
Getter Makeup Sponge Blender Set (7), $, available at Amazon
April
How She Discovered It: “I read about it on a website about products that help with oily skin.”
Why It’s A Hidden Gem: “It’s one of the best products I have ever used. I’ve struggled with acne since I was 12. Now that I’m older, I’ve been trying to find products to help control it and the oiliness. I use acne medication, a good moisturizer, and then this on top. It keeps my skin so soft and helps with the oil perfectly. I can’t recommend it enough!”
Innisfree No Sebum Mineral Powder, $, available at Amazon
Karina
How She Discovered It: “Before I started working in beauty, I heavily researched every makeup purchase I made, whether I was shopping at the drugstore or Sephora. This Maybelline liquid eyeliner pen was one of my earlier purchases, but years later, I keep coming back to it because it’s just that good. Plus, if I ever forgot to pack my eyeliner when traveling, I’ll always know it’s a solid pick for an emergency shopping trip.”
Why It’s A Hidden Gem: “It can be intimidating at first, but once you get the hang of it, a felt-tip liquid eyeliner is like the little black dress of beauty products. It makes a chic, clean statement worn by itself, but also compliments virtually any eyeshadow look you’re going for. And as the name aptly points out, the tip is super precise, which allows me to create a barely-there wing or go more dramatic with the shape. In other words, it’s the perfect drugstore liquid eyeliner.”
Maybelline Eyestudio Master Precise All Day Liquid Eyeliner, $, available at Amazon
Kristyn
How She Discovered It: “So this is a similar style ring – I can’t find my exact ring. But, it was given to me on Christmas eve when I got engaged 🙂 My main stone is 1.6 ctw “very good” quality diamond and I think was around 4k he never told me the exact amount.”
Why It’s A Hidden Gem: “My husband and I both really enjoy deal shopping — it’s one of our pastimes haha so he knew I’d have no issues with him getting a great deal on my ring — I just wanted to be married! It’s an antique-style setting and really fits my style so I immediately fell in love with it. Once we got it appraised it was valued at a lot more than he paid — like 7k more! It came with an appraisal certificate that was already more than he paid but we took it to a reputable jeweler who went NUTS for it and appraised it even higher. Jewelers especially often ask me if its a family heirloom because they say it’s beautifully crafted. I love it so much i choose to wear it on my right hand because I don’t want a band taking any attention away from the details on the sides.”
Houston Diamond District Princess Cut 14K White Gold Prong-Set Diamond Ring, $, available at Amazon
Katie
How She Discovered It: “Surfing Amazon’s indie-beauty scene.”
Why It’s A Hidden Gem: “As one reviewer said it best, these little patches are ‘miracle workers.’ Coming from someone with sensitive skin prone to additional flareups from using harsher acne-related formulas, this absolute hidden gem of a product caused no irritation whatsoever and actually soothed my skin while clearing up my blemish overnight. I’m a believer.”
Avarelle Acne Absorbing Cover Patch (40-Pack), $, available at Amazon
Elizabeth
How She Discovered It: “Searching for housewarming gift ideas.”
Why It’s A Hidden Gem: “Easy housewarming gift for someone living with roommates! It’s practical, makes the house smell nice, and no one has to claim direct ownership of it.”
YINUO LIGHT Scented Candle Gift Set, 100% Natural Soy Wax, $, available at Amazon
Courtney
How She Discovered It: “Heard about them from a friend who works in beauty!”
Why It’s A Hidden Gem: “As someone who is constantly losing hair ties — seriously, where do they go?! — the thought of them collecting dust somewhere keeps me up at night. Enter: Terra Ties. They look and feel just like the drugstore black elastics you know, love, and seriously can’t keep misplacing, but are made of an entirely biodegradable blend of organic cotton and natural rubber. Even better, they don’t leave weird bends or creases in your hair, and the paperboard they arrive packaged in is also compostable. Freaking. Genius.”
Terra Ties Biodegradable Elastic Hair Ties (27-Pack), $, available at Amazon
How She Discovered It: “My old deskmate told me about it and no other toning product compares.”
Why It’s A Hidden Gem: “It is SO cheap and it lasts so long and it works so well. I tried to find it in a beauty supply store and couldn’t even find it, way to go Amazon you’ve got me. It works so well and I tell every blonde to use it.”
Clairol Shimmer Lights Original Shampoo Blonde & Silver 8 oz., $, available at Amazon
Angelina
How She Discovered It: “I was searching for furniture that would help maximize the space in my tiny (and I mean really tiny) room in NYC.”
Why It’s A Hidden Gem: “I had a really odd indent in my room that created an extra 14 x 14 corner (if that makes sense) and I wanted to make the most of it! I couldn’t find anything that was the correct dimensions and basically scoured all over until I found this standing storage rack. I know it says it’s a bathroom rack but I think it looks pretty cute in a bedroom AND it was extremely easy to put together.”
SONGMICS 100% Bamboo 4-Tier Shelf, $, available at Amazon
Kara
How She Discovered It: “My heart skipped a beat when I came across this scrunchie gold mine on ‘Recommended For You’ page. (What can I say? Amazon knows me very well.)”
Why It’s A Hidden Gem: “Not only do you now have a scrunchie for every outfit, you can theoretically go a full month (plus about an extra week) without repeating a. single. one. Plus, at $14, each one comes out to less than 50 cents each. (!!)”
Chloven Velvet Hair Scrunchies (45-Pc Set), $, available at Amazon
Liz
How She Discovered It: “Searching for something to turn my barren winter desk space into a moisture-rich oasis.”
Why It’s A Hidden Gem: “Not only does this mini-size humidifier keep my workspace and my face feeling hydrated throughout the day, but its succulent-shape also adds a touch of greenery that I can’t kill.”
Aoloda Cool-Mist Portable Mini Cactus Humidifier, $, available at Amazon
Rose
How She Discovered It: “I was browsing through Amazon and saw it.”
Why It’s A Hidden Gem: “It’s SUCH a good quality shirt for every day. It’s super soft and I wear it practically every day with leggings and it never stretches out or wears.”
Amazon Essentials Women’s Long-Sleeve T-Shirt, $, available at Amazon
Jessica
How She Discovered It: “I was looking for reusable pads that I could swap out my cotton rounds with (I’m very picky about cotton rounds — the ones I got from the drugstore always left random strands of cotton on my face!) So I googled and found these. At first, I ended up with ones that were nursing pads, but these are smaller and softer, IMO. “
Why It’s A Hidden Gem: “I use these every day — sometimes two! They’re great for taking off makeup with makeup remover, a quick cleanse with micellar water, or applying toner. I just toss them in a delicates bag and wash them with the rest of my laundry.”
Wegreeco Reusable Bamboo Makeup Remover Pads, $, available at Amazon
How She Discovered It: “Cruising the web for an under-$50, top-rated slouchy sweater I could wear with and layer over just about anything.”
Why It’s A Hidden Gem: “The quality of this sweater is surprisingly high for the low price. Plus, it feels more unique than picking up this season’s version from Zara or H&M along with everyone else. It’s kinda like my grandma made it or my mom wore…but chic.”
futurino Cable-Twist Long Boyfriend Cardigan, $, available at Amazon
Madeline
How She Discovered It: “My secret vice: the #founditonamazon hashtag.”
Why It’s A Hidden Gem: “It’s the perfect transitional dress, and obviously meant to be worn solo during the warmer months. When the temperature starts to drop, I’ll layer it over a turtleneck and jeans — the print isn’t too summery, so it won’t look out of season.”
Mitilly Ruffled Swing Dress, $, available at Amazon
Candace
How She Discovered It: “Instagrammers.”
Why It’s A Hidden Gem: “Their Restore Eye Serum is the best eye product I’ve tried because it doesn’t clump into white spots on my skin, unlike others.”
akar skin Natural Nutrient Boost Eye Serum, $, available at Amazon
Erin
How She Discovered It: “Through R29’s Instagram-like handbag story!”
Why It’s A Hidden Gem: “I feel like the best Amazon finds are pieces that don’t try and do too much, and this minimalist tote is a perfect example of that. I get so many compliments on how elegant it looks and no one can ever believe it’s a faux leather bag that I snagged for under $20.”
Hoxis Soft Pu Leather Small Tote, $, available at Amazon
Vanessa
How She Discovered It: “Looking for something to differentiate my air-pods from everyone else.”
Why It’s A Hidden Gem: “Cute and special design for an affordable price.”
UR Sunshine Perfume Bottle Shape AirPods Case, $, available at Amazon
Sarah
How She Discovered It: “Japanese makeup and skincare top 10 lists on a whole bunch of different makeup blogs I follow all gave this particular brand glowing reviews, so I had to check it out.”
Why It’s A Hidden Gem: “I have a fraught history with mascara, especially waterproof formulas. Drugstore mascara wands get gunky really fast and don’t give me an even application. Higher-end brands aren’t much better, plus they’re exorbitantly expensive. Mascara removal sucks too. Those Almay pads people swear by? That Lancome formula? They’re both oily as hell and I end up having to rub pretty hard to get my eye makeup off. BUT! This Heroine Make stuff? It comes off with a swipe of Pond’s and lasts all day. The price is right, too. Bless up.”
Heroine Make Volume & Curl Super Waterproof Mascara, $, available at Amazon
Jacqui
How She Discovered It: “I took a punt one day cause I was Googling mesh bras and stumbled upon this one — I am never not wearing this bra.”
Why It’s A Hidden Gem: “It is literally the best bra known to man, super cheap and the best material ever.”
Gossard Glossies Sheer Bra, $, available at Amazon
Corrie
How She Discovered It: “I was looking for coffee tables.”
Why It’s A Hidden Gem: “It holds a lot of stuff which is really useful in my tiny apartment. I can store things in it for my living room where I am lacking storage. It is also very clean and neat looking. The style goes perfectly with my West Elm couch and looks much higher-end than it is. “
Versanora Dawson Coffee Table, $, available at Amazon
Julia
How She Discovered It: “Prime Day Lightning Deal.”
Why It’s A Hidden Gem: “I bought this because I recently went up to a coworker and asked what the occasion for her blowout was. She then told me she just quickly used a heated brush that morning. Her hair looked amazing so I took advantage of Prime Day and bought this one. I am truly shocked by how well it works. I now use it almost every morning instead of a regular brush and it makes me just look that much more put together!”
GLAMFIELDS Ionic Hair Straightener Brush, $, available at Amazon
Cait
How She Discovered It: “Last year, I started noticing funky, sculptural ashtrays seemed to suddenly be everywhere (thanks legalization!) and I wanted to buy one. I have a weird obsession with lip motifs and saw something similar to this somewhere else, but for much more money. I searched around and couldn’t believe how inexpensive this one was. It looks very high-quality IRL!”
Why It’s A Hidden Gem: “It definitely adds a little extra oomph to my coffee table. Even if you don’t smoke, it’s perfect for storing jewelry or other odds and ends in, and it’s a great conversation piece.”
Loghot Ceramic Lip Ashtray, $, available at Amazon
Sasha
How She Discovered It: “I was searching for cute, cheap hair clips after seeing an influencer wearing them.”
Why It’s A Hidden Gem: “Hair clips are all over Instagram right now and these are the perfect detail to get the look for an affordable price.”
Messen Decorative Artificial Pearl Barrettes (Set of 3), $, available at Amazon
Ruby
How She Discovered It: “I was browsing for interesting socks, like always! And I am always on the hunt for high-cotton blends that don’t feel cheapy.”
Why It’s A Hidden Gem: “I mostly wear loafers and oxfords, which I love pairing with skirts or cropped pants and kooky socks or colorful socks, and this six-pack of cute ankle socks was a no-brainer!”
MCool Mary Ankle Ruffle Socks (6 Pack), $, available at Amazon
Carey
How She Discovered It: “Searching on Amazon.”
Why It’s A Hidden Gem: “I add three drops of this to my expensive serums and creams and it extends the life and adds moisture. It lasts forever and is inexpensive. Game changer!”
Watts 100% Pure Hyaluronic Acid, $, available at Amazon
Sheridan
How She Discovered It: “I ordered these boots myself after watching a few YouTube video reviews. I will scour the internet for hours watching video reviews. These boots received nothing but great product reviews and recommendations.”
Why It’s A Hidden Gem: “I’m a personal style consultant. I had a client that wanted my recommendations for Black OTK boots that were comfortable, stylish and wouldn’t break the bank. These boots are spot-on and a dupe for any luxury designer OTK boot.”
N.N.G Over-The-Knee Suede Square-Heel Boots, $, available at Amazon
Rebecca
How She Discovered It: “I discovered it in the Shuk while I was living in Tel Aviv. When I moved to NY I needed one for my new apartment so I searched on Amazon and voila! Now every person who comes to our apartment asks where it’s from and we give them out as gifts. We probably have at least 5 of them stocked in our closet right now.”
Why It’s A Hidden Gem: “It’s just so useful! We keep it on our coffee table and use it at least once a night after we eat by the tv or have company over.”
RONGT RONGT Mini Cute Table Dust Vacuum Cleaner , $, available at Amazon
Sally
How She Discovered It: “Browsing around!”
Why It’s A Hidden Gem: “Less than 2 dollars per sheet mask. Plus they feel amazing after putting them in the fridge for a couple of minutes.”
Dermal Collagen Essence Facial Sheet Masks (24 Combo Pack), $, available at Amazon
Arianna
How She Discovered It: “I was going to a black-tie wedding and didn’t want to spend a lot of money on a dress, and I had an Amazon gift card so…I googled formal dresses on Amazon and found one with rave reviews. A lot of girls mentioned using it as a bridesmaid dress!”
Why It’s A Hidden Gem: “I only paid $50 for it, I got a lot of compliments on it, AND have turned multiple people onto the same dress — so a lot of my friends own it as well.”
Ever Pretty One-Shoulder Evening Dress, $, available at Amazon
Katherine
How She Discovered It: “Years ago when I was a fashion assistant, the stylist I was assisting used it on a photoshoot to keep shirts and makeshift hems in place.”
Why It’s A Hidden Gem: “This wig tape is cheaper, stronger, and more reliable than the traditional ‘fashion tape.’ Works like a charm to make sure blouses don’t gape and garments stay in the right place when there’s lots of movement on-set. It’s great for swim shoots too. It’s one of my many secret weapons I keep stocked in my styling kit.”
No Shine Bonding Double Sided Tape Strips (36 Pieces Per Bag), $, available at Amazon
Amanda
How She Discovered It: “I was looking for a Christmas gift that I could give to all of my aunts.”
Why It’s A Hidden Gem: “It looks and feels great, and the marbled motif is very pretty. Because all of my family will be traveling for my wedding next year, this was a cute and fun way to thank the girls in our group.”
Leminimo Leather Marble Passport Holder, $, available at Amazon
Mia
How She Discovered It: “Amazon search: dog poop solutions.”
Why It’s A Hidden Gem: “I bought this as a present for my dad. He always walks our dog at night and the backyard and neighborhood is awfully dark. It’s hard to hold a flashlight AND pick up dog poop, so this hat offers a very special solution. Dad loved it and so did Skippy.”
UltraKey Hands-Free LED Light Baseball Cap , $, available at Amazon
Anna
How She Discovered It: “Searching for allergy season essentials.”
Why It’s A Hidden Gem: “These cooling gel strips are honestly my spring through summer lifesavers when allergy season kicks in and my under-eyes start looking like something out of a zombie movie.”
Skyn Iceland Hydro Cool Firming Eye Gels, 8 count, $, available at Amazon
Stephanie
How She Discovered It: “The girls in my office found these for a Palm Springs’ bachelorette weekend to use as hangover remedies.”
Why It’s A Hidden Gem: “They loved them so much that we ended up stocking them in our office freezer for 3 p.m. pick me ups and early morning meetings! A game changer in 45 seconds — also helpful for feeling refreshed if you have to head straight from the office to after-work plans.”
esarora Ice Roller, $, available at Amazon
Serena
How She Discovered It: “My coworker gave me her 12 step skincare routine and this is by far one of my favorite recommendations.”
Why It’s A Hidden Gem: “I used to associate SPF with sticky, slimy and something that would clog my pores. But leaving the house without SPF on my face makes me feel like having intercourse without a condom. UNPROTECTED. This sunscreen feels almost like a serum that sinks right into the skin and doesn’t smell like I just made out with a lifeguard.”
Missha All-Around Safe Block Aqua Sun Gel, SPF 50, $, available at Amazon
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