If you’re new to purchasing vibrators, dipping your toe into the self-pleasure game can be an intimidating experience. With seemingly endless numbers of online sex toy shops (a single search for “sex toys” on Google generates 639 million results), choosing where to make your purchase can be just as overwhelming as finding the best sex toy for your masturbation needs. So how do you know which one is actually the best?
That’s where we come in. We’ve dutifully scoured the internet to bring you the best sex stores for all possible pleasurable purposes (try saying that three times fast!). Maybe you’re looking for a discreet vibrator that won’t announce itself with a sparkly pink box to your judgy roommate or the prying eyes of curious children? We’ve got the best online sex toy shop for that. Or perhaps you’re interested in a new kink like using a strap-on or dipping your toe into the waters of bondage and BDSM. We’ve got you covered there, too.
So whether you’re looking to order a new clitoral vibrator, a soul-snatching suction toy, a powerful wand, or something else, we’ve rounded up the ultimate list of online sex toy shops that will satisfy any and all of your orgasmic needs. Ahead, peruse the 21 best online sex toy stores that stack up in terms of quality and value for every possible sexual category, and start your pleasure journey now.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Best For: Luxury Sex Tech
Sex Toy Rec: Sona 2 Cruise
Like everything about Lelo, the experience of receiving these toys is luxurious. The international sex store specializes in beautifully designed, high-tech sex toys that you won’t mind leaving on your nightstand. The brand’s bestselling Sona 2 Cruise combines clitoral stimulation with buildable sonic pulses for your most intense orgasm yet.
Shop Lelo
LELO Sona 2 Cruise, $, available at LELO
Best For: Queer & Lesbian Sex Toys
Sex Toy Rec: RockHer Mini Scissoring Vibrator
If you’ve been searching for sex toys specifically created for the lesbian-trans-bi-queer community, crafted by lesbians, stop what you’re doing and run over to Wet For Her. The retailer’s array of strap-ons, double dildos, harnesses, and vibrators are all created with LGBTQ+ users in mind, specifically celebrating a diverse range of bodies, genders, and sexual orientations. The brand’s best-selling RockHer Mini Scissoring Vibrator makes tribbing not only possible but also pleasurable. Grab one for you and your partner to get the full effect.
Shop Wet For Her
Wet For Her RockHer® Mini Scissoring Vibrator, $, available at Wet For Her
Best For: Viral Suction Vibrators
Sex Toy Rec: OG Pro 2 Clitoral Suction Vibrator
This sex toy newcomer skyrocketed to popularity after a review for its dual-stim suction toy went viral on Amazon, and it’s created a passionate sea of fans. Seriously, Tracy’s Dog vibrator users are like the Swifties of the sex toy industry. They’re loyal and dedicated, but for good reason — the skill is notable. After trying the OG Pro 2 ourselves, we can firmly agree that Tracy’s Dog lives up to its orgasmic mantra: “Focus on pleasure more, worry less.”
Shop Tracy’s Dog
Tracy’s Dog OG Pro 2 Clitoral Sucking Vibrator, $, available at tracy’s dog
Best For: Sex Toy Kits
Sex Toy Rec: Lovehoney x Womanizer Sex Toy Advent Calendar
Lovehoney gets a ton of action from both novices and seasoned sex toy savants, thanks to its extensive array of products. Expect luxury vibrators, sexy games, fetish accessories, lingerie, and more; there’s little the site doesn’t offer in terms of exploring your pleasure, delivered straight to your doorstep. If you’re looking for an easy way to bulk up your sex toy collection, grabbing its Sex Toy Advent Calendar is a supremely sexy (and cost-effective) way to go.
Shop Lovehoney
Lovehoney x Womanizer Sex Toy Advent Calendar (24 Piece), $, available at Lovehoney
Best For: Uniquely Designed Sex Toys
Sex Toy Rec: Form Pro 2
When it comes to self-pleasuring, sometimes your standard clitoral stimulator doesn’t fit the bill. JimmyJane’s specializes in unique flexible vibrators that feel just as good internally as they do externally. Our fav is the Form Pro 2, which molds and caresses every part of your clit for a spectacular climax.
Shop JimmyJane
JimmyJane Form Pro 2, $, available at JimmyJane
Best For: Sex Toy Sales
Sex Toy Rec: Satisfyer Pro 2
If you live for a steal, Pinkcherry is the online sex toy shop to keep on your radar. From well-priced vibrators by its in-house brand to freebies at checkout, it offers some of the best (literal) bang for your buck. Like, right now as part of its Fall Frenzy blowout, it’s selling the Amazon-famous Satisfyer Pro 2 at its Black Friday price (under $30!).
Shop PinkCherry
Satisfyer Pro 2 Rose Gold, $, available at PinkCherry
Best For: Hands-On Assistance
Sex Toy Rec: Eva II
Brooklyn-based and female-founded Dame’s modern vibrators are among the coolest we’ve ever seen: Think flexible round massagers, beveled lipstick vibrators, and Eva II, a couple’s vibe that truly defies description. The folks behind the brand even found a way to create organic aloe vera lube that’s not slippery — a feat! Not sure where to start? The site has a “Find Your Vibe” quiz to help.
Shop Dame
Dame Eva II, $, available at Dame
Best For: Cheap Sex Toys
Sex Toy Rec: Sassy Anal Beads
Adam & Eve is known to have everything you would need to explore your pleasure — vibrators, couples toys, lube, and more — all under one (digital) roof. Not only that, but Adam & Eve’s prices are so low on so many items they even have a whole tab for “Cheap Sex Toys” chock-full of sex toys and accessories. We think it’s perfect for someone looking to explore with a new toy for the first time, like these anal beads that will only set you back $5. For the budget-conscious, it can’t be beat.
Shop Adam & Eve
Blush Novelties Sassy Anal Beads, $, available at Adam and Eve
Best For: Fast Sex Toy Delivery
Sex Toy Rec: Ava Personal Massager
If you didn’t know about the wealth of sex toys on Amazon, it’s time to unlock the power of Prime shipping for your orgasms. We know you already use Prime to shop for, well, everything — why wouldn’t the same hold true for picking up a new wand vibrator? We’re currently obsessed with this “personal massager” from Ava, which has eight toe-curling intensities. Order it today, and it’ll be in your hands within two days. And because the mega-retailer is not just an online sex shop, it’ll arrive in the standard Amazon packaging you know and love (and have piled high in your hallway) for ultimate discretion.
Shop Amazon
Best For: App-Controlled Vibrators
Sex Toy Rec: Moxie+
We-Vibe specializes in both high-quality solo pleasure and couple-friendly sex toys. From wand massagers to discrete mini vibrators, it’s got you covered. Pro tip: Its range of rechargeable, app-controlled vibrators is an LDR game-changer. Try out the TikTok-viral panty vibrator craze with the Moxie+ with your beau for surprise pleasure on the go.
Shop We-Vibe
Best For: Playboy Vibrators
Sex Toy Rec: Playboy Pleasure Big Bunny Rabbit Vibrator
This female-founded online destination covers all the bases for sexual wellness: There are vibrators, lingerie, lubes, bedroom games, and so much more, but we’re partial to its exclusive line of Playboy vibrators (yes, that Playboy). Our fave? This three-pronged sensory-overloading monster rabbit, which will bring you to tears (in a good way).
Shop Lovers
Playboy Pleasure Big Bunny Energy Rabbit Vibrator, $, available at Lovers
Best For: Minimalist Sex Toys
Sex Toy Rec: Vibe
If you’re looking for the ultimate in online sex shop discretion, Maude should be at the top of your list. You won’t find any hot pink rabbits here. Maude’s thoughtful edit of sexual wellness essentials spans five (really good) vibrators that are simple and chic. It also produces one of R29-shoppers’ fave organic and natural lube: Shine.
Shop Maude
Maude Vibe Personal Massager, $, available at Maude
Best For: Cutting-Edge Vibrators
Sex Toy Rec: Puff
The makers behind one of the internet’s most beloved vibrators (we truly stan the all-female sexual wellness team at Unbound — get to know them here) have reimagined all sorts of classic toys with a signature twist. Their suction vibrator Puff offers such clit-sucking perfection that it’s maintained a perfect 5-star rating, even with upwards of 2K reviews. No wonder they have some of the most satisfied customers around.
Shop Unbound Babes
Unbound Puff, $, available at Unbound
Best For: Sex Toy Variety
Sex Toy Rec: Clandestine Devices Mimic
Want to grab a tongue vibrator, like the Mimic, along with a gallon of popular lube, a sexy chemise, and some handcuffs all in the same shopping trip? Good Vibrations has all the biggest names in the sex toy business in one online shop.
Shop Good Vibrations
Clandestine Devices Mimic, $, available at Good Vibrations
Best For: Kitchy Sex Toys
Sex Toy Rec: The French Lover
Smile Maker makes sexual wellness products meant to be seen. Its Instagram-worthy vibrators have fun names (like The Tennis Coach), are brightly packaged, and sleekly designed. Don’t let the kids get sight of these ones, though. They are easily mistaken for children’s toys.
Shop Smile Makers
Smile Makers The French Lover, $, available at Smile Makers
Best For: Sexual Wellness Splurge
Sex Toy Rec: Glissant Sea Salt & Caramel Lubricant
The go-to destination for all things boho recently launched a sexual wellness category that includes toys, lubes, and more from brands you know and love. (Think, Dame, Lelo, and Unbound.) While you’re purchasing a cottagecore dress for a slightly above-average price, why not also splurge on some fancy lubricant — like this delectable one from Glissant (that feels as good as it looks)? It’s the ultimate self-care.
Shop Anthropologie
Glissant Sea Salt & Caramel Intimate Lubricant, $, available at Anthropologie
Best For: Travel-Friendly Vibrators
Sex Toy Rec: Diskreet Air
What started as Bellesa, a popular porn site for women, has spun off into a successful toy boutique — also created specifically for women, by women. In addition to carrying a chic line of private label vibrators, B Boutique stocks a tightly edited range of brands, erotica e-books, and merch. Best yet, the site is made for finding exactly what you’re looking in the easiest way possible, with categories like Booty, Dildos, and Vibrators, available to peruse. Plus, each vibrator comes in a nifty little carrying case, so you don’t have to worry about it being spotted while you’re on the go. We’re partial to its suction vibrator, which boasts the ability to get its users from zero to orgasm in less than three minutes. Challenge accepted.
Shop BBoutique
BBoutique Diskreet Air, $, available at BBoutique
Best For: Classic Vibrators
Sex Toy Rec: Magic Wand
One of the OG players in the game is Babeland. It’s been around since 1993 when two female entrepreneurs founded it in response to the lack of women-friendly sex shops in their hometown of Seattle. Consider it your ultimate vibrator destination, with an equally great Instagram that’s worth a follow. It’s no surprise that its classic sex toy stock is stocked. In fact, it has not one, not two, but five versions of the Magic Wand, which has been a mainstay in both brick-and-mortar and online sex toy shops for decades.
Shop Babeland
Magic Wand Magic Wand Mini, $, available at Babeland
Best For: BDSM Sex Toys
Sex Toy Rec: Silicone Breathable Ball Gag
Whether you’re a complete BDSM beginner or a well-seasoned pro, no one is better equipped to fill your playroom more than The Stockroom. High-quality leather harnesses, cuffs, restraints, whips, floggers, spreader bars, and this breathable silicone ball gag are just the tip of what’s there to explore in its expert-level BDSM sex toys and gear.
Shop The Stockroom
Stockroom Silicone Ball Gag, $, available at The Stockroom
Best For: Stainless Steel Dildos
Sex Toy Rec: Bow
Although Le Wand has a multitude of, you guessed it, wands (which are great! don’t get us wrong!), its extensive collection of chrome and stainless steel sex toys is what we really seek it out for. The ergonomic dildos are easy to hold and maneuver to hit all your internal hot spots.
Shop Le Wand
Le Wand Bow, $, available at Le Wand
Best For: Gender-Neutral and Accessible Vibrators
Sex Toy Rec: Starsi
CLF is the one-stop shop for anyone in need of a vibrator that doesn’t look like a sex toy. It’s particularly great for anyone who deals with sex trauma or gender dysphoria and doesn’t want to be reminded of genitalia. Starsi is our personal fave of the bunch. This cute little fucker was designed with accessibility in mind, making it surprisingly popular with senior citizens, who find it easy to hold, even with limited mobility.
Shop Cute Little Fuckers
Cute Little Fuckers Starsi, $, available at Cute Little Fuckers
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