If you’re a graduating student at the University of Southern California’s Marshall School of Business, your commencement ceremony just got a whole lot cooler. Rap legend, entrepreneur, and cultural icon Snoop Dogg has been announced as this year’s commencement speaker, and the internet is here for it.
For many, Snoop Dogg is more than just a hip-hop legend. Over the years, he’s built an impressive empire that stretches far beyond music, including ventures in media, cannabis, fashion, and even the metaverse. His knack for staying relevant in an ever-changing industry makes him an unexpected—yet perfectly fitting—choice to address graduates stepping into the business world.
Snoop Dogg’s journey from the streets of Long Beach to global superstardom is a masterclass in branding, adaptation, and entrepreneurial hustle. While he first made a name for himself in the early ‘90s with hits like Gin and Juice and Who Am I (What’s My Name?), his ability to pivot into different industries has solidified his status as a business powerhouse.
His investments span across cannabis (Leafs by Snoop), media (Merry Jane), esports (Gangsta Gaming League), and even food (his own line of wines and a cookbook with Martha Stewart). If anyone understands the importance of reinvention, it’s Snoop. And that’s a lesson any business graduate can take to heart.
As soon as USC announced Snoop Dogg as the commencement speaker, social media erupted with excitement. Fans and students alike flooded Twitter with reactions ranging from ecstatic to downright hilarious. One user wrote, “Imagine walking across the stage and hearing Snoop say ‘Fo shizzle, you got that diploma.’” Another joked, “Snoop about to drop the most chill, yet insightful speech in USC history.”
One of the biggest reasons for Snoop Dogg’s enduring success? Authenticity. He’s never strayed from his core identity, even while exploring new industries. For graduates looking to carve their own paths in business, that’s an invaluable takeaway. In a world where trends come and go, staying true to yourself while evolving with the times is a strategy that works—just ask Snoop.
USC Marshall’s Class of 2024 is in for a one-of-a-kind sendoff, courtesy of one of hip-hop’s most beloved figures. Whether he drops words of wisdom or just a few signature catchphrases, one thing’s for sure—this will be a commencement speech to remember. And who knows? Maybe a surprise performance is in store.
One thing’s certain: Snoop Dogg is about to make this graduation the most laid-back, yet inspiring, ceremony in USC history.
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This article was originally published on diversitycomm.net.
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