Diversity

Diversity Through Coloring

Children in this decade will be able to experience coloring in a whole new light. As an attempt to establish a diverse learning environment for future generations to come, Mimi Dixon, the manager of brand equity and activation at Crayola Inc. implemented and added 24 new skin tone colored crayons to the Colors of the World campaign which also includes: coloring books, markers, and colored pencils. 

This was not a negotiable decision for Dixon as she strongly believes that all children should be able to draw themselves on paper without feeling excluded or embarrassed. Dixon says, “I brought up to the organization that this was not just a product. We’re entering into a space of diversity and inclusion. There’s a lot that comes with that. And so we want to make sure that we don’t misstep. They were going to need some outside help on this. … At Crayola, we do know color. That’s who we are. But we don’t necessarily know skin tones. No one has mastered diversity and inclusion; no one has because of the journey. What my recommendation is that we get some help. Kudos to Crayola because they understood it. They aligned it and said, ‘Yup, that sounds like the right thing to do.”

This step forward in the direction of diversity will comfort many young children, artists, and those who truly enjoy coloring or collaborating. Crayola is a powerful brand that has the means to empower young children and those who are tired of mixing various colors in order to find their correct shade.

Read more at Forbes Women

-Samantha Saffold

Share
Published by
The Port

Recent Posts

How to Talk About Yourself: 3 Steps to A Great Elevator Pitch

Imagine you step into an elevator and someone you professionally admire is standing inside. You… Read More

5 hours ago

What You Need to Know About Vaginal Probiotics & 5 Picks OB-GYN-Approved to Shop

If you purchase an independently reviewed product or service through a link on our website,… Read More

5 hours ago

Grants Every Indigenous Business Owner Should Know About

Funding a small business can be difficult for anyone, but for Indigenous-owned businesses, it can… Read More

5 hours ago

For Shawn Johnson East, Getting Her Infant the RSV Shot Just Made Sense

Shawn Johnson East started stressing as soon as she found out when her third child… Read More

5 hours ago

New Bluey Minisodes Airing In December Will Make The Holidays Even Happier

I don’t know about you, but it’s very hard, in an era of limitless media… Read More

6 hours ago

Good Sex with Emily Jamea: Maintaining a Strong Sexual Connection During Midlife

Emily Jamea, Ph.D., is a sex therapist, author and podcast host. You can find her… Read More

8 hours ago