Amazon is already a go-to destination for big-name beauty brands across drugstore and luxury categories, but it’s also a goldmine for lesser-known names. After deep-diving into R29 readers’ most unexpected buys from the site, we found that many of the items mentioned consistently came from that very category. Once unearthed, these unassuming skin-care, makeup, and even foot-care recommendations always seem to pick up so much steam that they skyrocket to top-bought viral success. So we decided to corral all of these popular products and pin them down into one hidden-gem hotspot.
In addition to the bestsellers we’re already privy to as reader cult favorites, we also put out an open call for finding the next best buy that hasn’t gone viral…yet. Ahead, scroll through the resulting collection of makeup, hair-, and skin-care products that R29 readers are actively adding to cart on Amazon — from top-shopped foot masks to a $13 miracle skin-clearing serum, a pack of exfoliating washcloths that our very own beauty writer swears by, and much more.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. The product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
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“I have been using this product for years now, and there really isn’t anything else I found that does it for my hair. I like that it has several functions and seems to be effective at all of them. I have very fine hair that gets easily weighed down and can feel greasy/gross by the end of the day. Not so with this product. I put a few sprays on my hand and then distribute through. You can definitely tell a difference using it vs. skipping a day. I hope they never stop making this cause I will really be screwed!” —Melissa
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IGK 4-in-1 Prep Spray, $, available at Amazon
“I absolutely love these pads. I use them every morning, and for someone with acne, rosacea, and dry skin, these are just amazing. They leave my skin feeling clean, soothed, even moisturized. My skin feels balanced after using these, which is a rare thing for my skin, so I am severely impressed.” —Amazon customer
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Yadah Cactus Toner Pads, $, available at Amazon
“I bought these once at a Bed Bath & Beyond, but they were always sold out when I went to buy more. So, of course, had to go to Amazon! They are inexpensive and super effective. I’ll never use anything else.” —Sarah
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Mr. Pumice Callus Remover Pumi Bar (4-Pack), $, available at Amazon
“I love these! They’re perfect for applying things like highlighter/powder precisely under your eyes. I use these to apply HUDA brightening powder every time I put on makeup. They distribute it perfectly without making a mess. Cheap, too! A+++” —KasiaLarysa
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Pimoys 6 Piece Powder Puff Face Makeup Sponge, $, available at Amazon
“I turned 30 this year and we are trying to age gracefully. I started getting facials in the last year and something I loved during those was the use of red light therapy. I decided to get my own red light therapy device but didn’t want to break the bank for the ones that were hundreds of dollars. Upon further research, the Solawave caught my eye, it’s lightweight and easily portable, [and it] has red light along with microcurrent and [a] heated facial massage. I’ve been using this for about two weeks and I’ve noticed that my skin tone is extremely even and clear. Not to mention this has quickly become the best part of my skin care routine and I look forward to the end of the day when I can wash my face and use this device. 10/10 would recommend!” —Jenny
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Solawave 4-in-1 Radiant Renewal Wand, $, available at Solawave
“This stuff really is AWESOME. It really works and I don’t know where it has been all my life. I started looking for something for thigh chafing after running into a few issues (not fun) and I read about a few options, of which Body Glide fell to the top of each list. I bought it and it was fantastic. No rubbing, no issue. And it is super easy to use, just slide it on like you’d use deodorant. I give it a few good swipes on any area that may even think about touching and I’m done. And it is light as a feather and leaves no residue. It was so light that I actually thought that it would not work as I was expecting some slippery substance, but… not the case.” —SweetPea
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Body Glide Original Anti-Chafe Balm, $, available at Amazon
“Featuring two types of Pure Hyaluronic Acid and Vitamin B5, this anti-aging serum by TikTok-famous skin-care brand La Roche-Posay locks in moisture, helps repair, and maintains plump, glowy skin. This will instantly become your favorite part of your routine, guaranteed. It’s absorbed quickly into the skin and will leave it super hydrated all day long. And worry not, sensitive-skin-girlies, it’s hypoallergenic.” —Mercedes
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La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum, $, available at Amazon
“My nails have been weak and brittle for as long as I can remember. About a year ago I decided to stop going to salons and give my nails a little TLC at home. During my research, I found a nail lotion called Hard As Hoof with thousands of 5-star ratings so I decided to give it a try. And I am so glad I did! The lotion itself smells great and has tons of natural ingredients and my nails look amazing week to week. They have grown as never before and rarely chip or break. You can massage the lotion onto your nails even when you have nail polish on. Hard as Hoof lotion will always be part of my nail care routine!” —Maris
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Onyx Professional Hard As Hoof Nail Strengthening Cream, $, available at Amazon
“I discovered Weleda Skin Food through a friend of mine from Germany. This product is super effective for keeping the skin soft and supple. Although my skin is a combination of dry and oily during the cold winter months, it still drinks this product up! While rich in its consistency, it does not clog the pores or cause breakouts. It is one of the first natural, holistic, and organic brands on the market. Many compare it to the popular La Mer cream — only the price point for Weleda is substantially less and it still does wonders for my skin!” —Donyale
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Weleda Skin Food Body Cream, $, available at Amazon
“My hands dry out very badly in winter, causing them to crack and bleed. Aquaphor is the best product I’ve tried to moisturize my hands and help heal the cuts that have already formed. It works better than many other various hand lotions I’ve tried. It doesn’t really have a scent like many lotions do, so that’s a bonus for me. The only thing I don’t like about it is that it is quite thick and after applying it, I have to avoid touching things for a while so I don’t get it all over them. Overall, though, I’d definitely recommend purchasing this product.” —CJ
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Aquaphor Advanced Therapy Healing Ointment, $, available at Amazon
“I absolutely love this toner. I bought it after one of my favorite YouTube birds recommended it to us as a dupe for the new Pat McGrath skin essence. After trying a sample of the essence I would say it is a good dupe for it. Although it doesn’t have the rose scent[,] it does provide the same soothing properties, hydration, and hydrating effects. If you’re looking for a very hydrating essence I would definitely try this one out. Not only is Korean skin care up there, but the ingredients list [are] also promising.” —Sara Kathryn
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Dr. Ceuracle Vegan Kombucha Tea Essence 5.07 fl.oz, $, available at Amazon
“I have no idea what the science behind what nanohydroxyapatite is, but it’s anti-cavity basically. And I haven’t had a single cavity since I started using it. As someone who would get cavities often as a child and now hates going to the dentist, this is my Holy Grail. It’s also not overly minty, most American toothpastes are so minty it burns, but this is just a nice fresh mint and I still feel clean. There is an American brand that makes a nanohydroxyapatite toothpaste now, but I’ve been using this one for 4 years and it works, so I’ll stick with it till it’s no longer available.” —Hillary
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Apagard M-Plus Toothpaste, $, available at Amazon
“Where all my girlies who have no skin-care routine at?! Skin-care regimes differ, but no matter how extensive (or not) your routine is, you can’t skip protection from the sun. I’ve been reading about daily sunscreens and wanted to try out Biore’s UV Watery Sunscreen during winter when my skin is dry. True to reviews, there was no white cast, and the texture was moisturizing yet weightless. (It was also great under a full face of makeup because of the non-greasy finish.) I’ve been applying this daily before I jump out the door to walk my pup in the mornings and don’t see that routine ending anytime soon! From one person who looks for low-maintenance skin care to another, try it!” —Becca
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Biore Biore UV Aqua Rich SPF 50 Moisturizing Sunscreen, $, available at Amazon
“I had been complaining about my naturally short lashes to one of my friends and she recommended castor oil as the best natural strengthening and growth serum. I was searching for a 100% organic option and this one popped up with over 18,000 rave reviews. I hit purchase right away once I saw that it included a lash spool and a tiny brush for eyebrows! I was skeptical, but I’ve been using this product daily for just a month and already see a huge difference in the length and volume of my eyelashes. I can’t wait to try it on my eyebrows next.” —Bree
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Kate Blanc Cosmetics Certified Organic 100% Pure Castor Oil Kit, $, available at Amazon
“I absolutely swear by this product. I’ve recommended snail mucin to my mom and grandma and they’ve both bought it and absolutely love it. It’s super hydrating, and light, and leaves your skin glowing and feeling amazing. I have super sensitive skin so I was hesitant about buying it, but I read the reviews and I do have to say that this stuff actually works. There’s no scent at all. I would recommend applying after your toner and patting it on your skin once you’ve rubbed it all over your face and neck. It absorbs better. Another thing I love about snail mucin is a little goes a long way. I’m almost on my third bottle so it’s safe to say I use it religiously. It’s super affordable which is another plus! Highly recommend!” —Brooke
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CosRx Snail Mucin 96% Power Repairing Essence 3.38 fl.oz, $, available at Amazon
“I bought this to use specifically on my underarms after seeing a video from a dermatologist who confirmed that it was safe to do. After purchasing a natural cream deodorant, I *definitely* needed to start doing a deeper clean to my underarms and this does the trick. I lather a small amount between my fingers, rub it on, and let it sit for about a minute before rinsing it off. I have incredibly sensitive skin and this has not made my underarms irritated in the slightest (and that also includes when I shave my underarms!). This bottle lasts forever if you just use it for this one purpose, however, I do sometimes also use it on my back to help keep those breakouts under control. Definitely recommend for its low cost per use.” —Ash
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Panoxyl Acne Foaming Wash Benzoyl Peroxide 10% Maximum Strength, $, available at Amazon
“As someone who is prone to pesky ingrown leg hairs and who also suffers from keratosis pilaris (aka KP) on my upper arms, I take body exfoliation pretty seriously. My go-to products are body scrubs and exfoliating peel pads that help keep my skin smooth and bump-free. However, I’m always open to a better (read: more wallet-friendly) alternative — and, at $7 for a five-pack or $4 for a smaller-sized set of four, these washcloths were a safe risk-reward addition to my Prime order. I noticed fewer ingrown hairs in the days following the scrub session and even fewer after I tried it again post-shaving. Also, since we’re Going There: While I don’t personally deal with bacne or buttne, I do get the rare below-the-belt pimple. So, I gave my booty a once-over with a fresh cloth to keep things smooth and soft (highly recommend if you suffer from booty breakouts). Since keratosis pilaris can be one of the trickiest and priciest skin conditions to treat (a KP scrub or lotion regimen can easily run you $50), at under $10 these viral washcloths were more than an affordable option for delivering visible results when used correctly.” —Karina (Me!)
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Korean Italy Towel Korean Exfoliating Bath Washcloth, 4 PCS, $, available at Amazon
“As one reviewer said it best, ‘these little patches are ‘miracle workers.’ Coming from someone with sensitive skin prone to additional flareups from using harsher acne-related formulas, this absolute hidden gem of a product caused no irritation whatsoever and actually soothed my skin while clearing up my blemish overnight. I’m a believer.” —Katie
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Avarelle Pimple Patches (40 Count), $, available at Amazon
“Can apply a [second or third] coat. Fast drying. Brush attached to the lid. You get a lot for the cost. Does not leak, irritate, or sting at all, even when applied to a shallow puncture wound. Great for abrasions, scrapes, and scratches. Used it in my military field medics. A sturdy glass bottle fits in the watch pockets of my pants or a change purse. Dries quickly and lasts a while. Helps when you need to wash dishes and have no gloves. Can cover with a Band-Aid for extra protection for skin made thin by caustic compounds contact (that made skin peel away).” —R. A. Brewer
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New-Skin Liquid Bandage, $, available at Amazon
“I’d been hearing a lot of magic skin-clearing serums and was interested in testing out one that wouldn’t upset my overly sensitive skin. After some Googling, I found this top-rated option on Amazon for under $20. I was nervous about using it for the first few times, but based on the customer images (there are nearly 10,000 reviews) I felt confident that this could work in finally zapping my pesky humidity breakouts. And it did. I’ve been using it for about a month now (putting it on at night after my cleanser and before my moisturizer) and will be ordering another bottle soon. It took about a week for me to start and notice any real results, but this brand’s ratio of vitamin C, salicylic acid, hyaluronic acid, niacinamide, retinol, and MSM is magic. Those red inflamed bumps on my cheeks and forehead are kaput.” —Elizabeth
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Eva Naturals Skin-Clearing Serum, $, available at Amazon
“This fragrance smells as good as it looks. It features notes of red berries, bergamot, orange blossom, coconut water, cashmere woods, musk, and sandalwood. While the bottle makes you believe it’ll be a super fruity sweet scent, the reality is a super-cozy scent that will make you instantly chill out.” —Mercedes
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Eau de Juice 100% Chilled, $, available at Amazon
“The girls in my office found these for a Palm Springs’ bachelorette weekend to use as hangover remedies. They loved them so much that we ended up stocking them in our office freezer for 3 p.m. pick-me-ups and early morning meetings! A game-changer in 45 seconds — also helpful for feeling refreshed if you have to head straight from the office to after-work plans.” —Stephanie
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esarora Ice Roller, $, available at Amazon
“These wipes are a very generous size and work beautifully at removing the most stubborn makeup. Whether it be oil-based, waterproof mascara, or a liquid lip. The fabric of the cloth was not rough at all and didn’t leave my skin feeling irritated.
While I don’t normally use wipes as my primary method of makeup removal, these would be the kind I use. I do a lot of swatching of colors and like to clean up foundation spills quite a bit. I’ve even used these for removing stains from my brushes and kit. These have a multitude of uses and are super cost-effective.” —Miranda
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CeraVe Hydrating Makeup Removing Plant Based Face Wipes, $, available at Amazon
“I love this product. It’s literally a fancy spray bottle. I use it to spray my hair with water, leave-in conditioner, and coconut oil. It’s got a fine mist so it won’t soak your hair completely and it has a longer hold time so you can spray a spritz or have it come out just like when using an aerosol spray. I also discovered if you keep spraying it, it can be an extended aerosol spray if that makes sense. [It’s] just a really good product in my opinion. And I like the size of the bottle too, it’s not big or heavy and bulky, so it’s great for traveling or on the go.” —Jasmine
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Beautify Beauties Ultra Fine Mister Spray Bottle, $, available at Amazon
“In quarantine, I’ve been doing the most when it comes to pampering my feet — and this well-priced foot sheet mask has become my latest obsession. It’s similar to Baby Foot in that one packet contains a single-use pair of plastic booties soaked with serum. But instead of creating a magical-molting effect, this mask hydrates and revitalizes tired toes with the help of peppermint oil and lavender. After removing and rinsing, you’re left with nothing but soft and soothed feet that smell like a spa day.” —Karina (Me!)
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LAPCOS Peppermint Foot Mask (5-Pack), $, available at Amazon
“Okay, I won’t lie and say it worked overnight because nothing does… BUT I have been consistent in putting a small amount on my acne scars, it’s been about a month and I can honestly say they are almost gone! I also have a 1-year-old who is constantly getting scratched up — a little bit of this, and those marks are erased in no time! Idk who has been hiding this little bottle of heaven from me but I am glad I found it!” —Janelle
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Egyptian Magic All Purpose Skin Cream, $, available at Amazon
“If you don’t already have a face roller and gua sha set, this is your sign to get one. Rose quartz rollers, known for their romantic and self-love-centric spiritual properties, are very different from their jade counterparts. While jade is a heavier stone (perfect for anti-aging), rose quartz is extra-cooling and lightweight, which means it’s meant for beginners! Either way, you’ll see results almost right away — both emotionally and physically.” —Mercedes
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Deciniee Rose Quartz Face Roller Massager & Guasha, $, available at Amazon
“A lot of sunscreens feel heavy on my skin, but not this one. Because it’s made with zinc, it doesn’t cause breakouts, and provides great UV coverage.” —Sara
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EltaMD UV Clear SPF 46 Face Sunscreen, $, available at Amazon
“I’m in my mid-30’s and received this as a stocking stuffer last year, now I won’t use anything else. This stuff keeps my lips moisturized for hours, and it definitely appeals to the senses. Cute packaging too!” —Chelsea
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Lip Smacker Lippy Pal Lip Balm, Unicorn Magic, $, available at Amazon
“I have tried EVERYTHING but because I am barefoot all the time my heels crack (gross!!!!!!)…a lot. Sometimes they split open and it can be incredibly painful. I’ve tried creams, lotions, oils, you name it. Upon the reviews on Amazon I thought I would give this O’Keefe’s foot cream a try because I had recently had a split appear and it was super painful to walk on. After about three days of applying this cream at bedtime, the pain started to go away because the healing process was kicked into gear by my skin finally being soft enough to do its thing. It leaves a weird residue on your hands after application (which could probably easily be washed off if I wasn’t already cozied up in bed) but it made all the difference for my normally cracked and dry heels. I notice I get much better results when I use it daily (so if you skip a few days…you’ll notice it won’t work as well). Consistency is key but it really does work!” —Faith
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O’Keeffe’s Healthy Feet Foot Cream, $, available at Amazon
“Where has this been all my life? I’m in love! I have long, fine hair that doesn’t hold curl[s] very well. It tends to be very straight and I always have it back in a pony or up in a messy bun because it has no volume. This wave iron gives it tons of body and volume. It’s like magic!” —Tonya
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Bed Head Wave Artist Ceramic Deep Hair Waver, $, available at Amazon
“This rolling device is like pure magic. Or voodoo?! You simply roll it around your oily areas and BOOM the oil magically vanishes into the ball never to be seen again! This is an item that #tiktokmademebuyit for sure!” —Veronica
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Revlon Oil-Absorbing Volcanic Face Roller, $, available at Amazon
“This stuff is amazing! Like magic! Thought I’d give it a try as I usually use the powder with a brush to cover up my grays in between colors, but this stuff… omg! Sprays right on and looks so dang natural! Try and get your fingers out of the way as it is a tad hard to wash off but not too bad. Or wear some latex gloves like I did until you get used to it! I thought this stuff would rub off on my pillowcase too, but it doesn’t!! And I used it a lot!” —Pink
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L’Oreal Paris Magic Root Cover Up Gray Concealer Spray, $, available at Amazon
“This is great Epson salt at a great price! I use it for detox baths for myself and my children when we have an onset of a cold. It stops the cold right in its tracks! Sniffles are significantly better or completely gone the next day! My son said his throat hurt and I gave him a detox bath using this Epson salt, and he never complained of his throat hurting again and didn’t develop a runny nose at all!” —Lindsey
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Solimo Epsom Salt Soak (Pack Of 3), $, available at Amazon
“As a hairy person, the first few months of quarantine were tough for me and my peach-fuzz and bushy brows. I did a BUNCH of research on DIY at-home hair removal options for taming the small forest growing on my face, and eventually, I found these incredibly cheap razor packs with an insane amount of reviews. After reading nearly all of them, the one that really sold me was by a makeup artist who swears by the razors for trimming her brows AND for dermaplaning her face’s peach-fuzz. Sold. Fast forward from my aforementioned hairy spring to my now hairless fall, thanks to these babies. The reviewer who convinced me also claimed to have sensitive skin and recommended not using these on your face TOO often, so I only shave with them about once a month (twice at most). I start by cleansing my face and lightly drying it off before running the razor very lightly over small sections of my face in short strokes (cheeks, chin, jawline, above and beneath brows, etc.), then I finish by giving my face another quick washcloth wipe followed by applying a toner and my moisturizer. What’s left is insanely soft to the touch and visibly hair-free smooth skin perfection.” —Sarah
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Tinkle Eyebrow Razor, (Pack of 6), $, available at Amazon
“When the pandemic hit and salons closed, I could no longer get my brows tinted. I discovered this tint while online browsing. I don’t wear much eye makeup so tinting my brows really helps me feel “put together” – my eyebrows are naturally blonde and disappear into my face otherwise. At $20 for 20 applications ($1 per application), it’s much less expensive than having it professionally done and really easy to apply. If you get any dye onto your skin, it scrubs off so it’s relatively fool-proof.” —Marie
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Godefroy Professional Hair Color Tint Kit, $, available at Amazon
“I always troll for new products on Amazon’s bestseller page and spotted these gems on there. After reading just a few of the 5,000+ reviews, there was one that immediately sold me from a licensed esthetician who suffers from sensitive skin and swears by these silicone scrubbers as the perfect gentle exfoliation tool. I’ve been using mine for the past few weeks and have noticed a complete difference in my also sensitive complexion that’s prone to redness and irritation. These scrubbers are so soft and simple but really effective in gently scrubbing my skin (I do it once before bed with water and my cream cleanser applied) and give me a noticeably clear and brighter complexion when I wake up in the morning. They also provide such a cute pop of color by my bathroom sink. And for $7 for a four-pack it totally beats spending too much money those pricier battery-powered Foreos — which, tbh, were too irritating for my skin anyway. I love that this one only provides the amount of pressure that you want to put on your skin with your own fingers.” —Isabel
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INNERNEED Super Soft Silicone Face Scrubber (4-Pack), $, available at Amazon
“I really wanted that fancy Aquis hair towel that everyone is always raving about…but that thing costs $30 which is more than I paid for my entire bundle of body towels, so no. That’s how I ended up on Amazon where this pretty much spot-on dupe fell into my cart. Not only is it a steal at $11 compared to the aforementioned hair wrap but it’s a two-pack, too (just over $5 a towel)! Anyhoo, I ordered it and am now obsessed with it. It seriously cuts down on my hair’s drying time post-showering, makes me feel like I’m causing a lot less damage than when I was wrapping my wet strands up in harsher body towels, and my hair looks way less frizzy and noticeably smoother once it’s dry. And, the best part? One of my fancy Aquis-towel-owning friends actually mistook this one for it while we were on a Zoom call. Success.” —Casey
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YoulerTex Microfiber Hair Towel Wrap, 2 Pack, $, available at Amazon
“I bought this product last week and can already see an improvement in the tone of my skin. It doesn’t contain shimmer or anything like that, but it makes my skin glow. I haven’t worn foundation since I bought it. I don’t have many skin concerns, but dullness is definitely one of them — This product completely takes that away. I’ve tried everything, from drugstore to high-end and natural products. This is my favorite skin product, ever.” —Jess
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Jāsön Age Renewal Vitamin E Moisturizing Crème, $, available at Amazon
“With over 2,500 Amazon reviews and an average rating of 4.3 out of 5 stars, you don’t need me to tell you this exfoliating brush is an effective (and affordable, and chemical-free) tool for treating ingrown hairs and razor bumps.” —Amanda
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Dylonic Exfoliating Brush, $, available at Amazon
“So, I guess I’m someone who shaves their face now! I’m a big fan of dermaplaning add-ons for professional facials, but this was the first time I’d ever attempted it at home. The main benefit of dermaplaning and facial hair removal is that it instantly brightens your complexion; you may not notice an imperceptible layer of hair on your skin, but it can create a slight dullness effect. It visually wasn’t that different from the straight razor-type tools that professional estheticians use in spas — and I wasn’t that surprised by the vibrating blade aspect. I followed the instructions, holding the trimmer at an angle, and started to make small upward strokes along my cheek (where there’s some barely noticeable peach fuzz). I was instantly hooked to the dopamine rush of seeing tiny clumps of blonde-ish hair accumulate, leaving behind touchably smooth skin. I also ran it across my lady ‘stache to get rid of any unwanted hair there, too!” —Karina (Me Again!)
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Funstant Precision Eyebrow Razor Electric Facial Hair Remover, $, available at Amazon
“I’ve been wanting to try this crazy product ever since our beauty director used it and described, in revolting detail, the metamorphosis her feet went through. Baby Foot promises to rid your soles of the toughest, roughest calluses and reveal the softest feet you’ve had since, like, birth. It’s been almost two weeks since my Baby Foot treatment and I am, frankly, devastated. Yes, my feet are more smooth and soft than they have ever been in my adult life. But, I long for the heady days of last week when I could look forward to the horrific and thrilling site of my feet emerging from their soak, shedding wondrous layers of dead skin so great I had to keep the vacuum on hand. Sadly, my soles are in such amazing shape that I fear it will be many months before I can justify another treatment.” —Kelsey
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Baby Foot Original Exfoliant Foot Peel – 2.4 Fl. Oz. Lavender Sce, $, available at Amazon
“As a dedicated self-tan user, I’ve tried just about every brand and trick in the book and am always down to test new suggestions. This did NOT disappoint. First off, it smells amazing (no stinky self-tanner smell). It goes on smooth, makes my skin feel soft, and I really liked how I was able to use it with the natural effects of the sun in a minimal amount of time to get a deep glow without overexposing my skin! Love it.” —Leslie
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Maui Babe Browning Lotion 4oz, $, available at Amazon
“Japanese makeup and skincare top 10 lists on a whole bunch of different makeup blogs I follow all gave this particular brand glowing reviews, so I had to check it out. I have a fraught history with mascara, especially waterproof formulas. Drugstore mascara wands get gunky really fast and don’t give me an even application. Higher-end brands aren’t much better, plus they’re exorbitantly expensive. Mascara removal sucks too. Those Almay pads people swear by? That Lancome formula? They’re both oily as hell and I end up having to rub pretty hard to get my eye makeup off. BUT! This Heroine Make stuff? It comes off with a swipe of Pond’s and lasts all day. The price is right, too. Bless up.” —Sarah
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Heroine Make Volume & Curl Super Waterproof Mascara, $, available at Amazon
“Heard about them from a friend who works in beauty! As someone who is constantly losing hair ties — seriously, where do they go?! — the thought of them collecting dust somewhere keeps me up at night. Enter: Terra Ties. They look and feel just like the drugstore black elastics you know, love, and seriously can’t keep misplacing, but are made of an entirely biodegradable blend of organic cotton and natural rubber. Even better, they don’t leave weird bends or creases in your hair, and the paperboard they arrive packaged in is also compostable. Freaking. Genius.” —Courtney
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Terra Ties Biodegradable Elastic Hair Ties (27-Pack), $, available at Amazon
Revlon Pedi Expert, $, available at Amazon
“I was already familiar with Pixi products and had always heard great things about the brand’s Glow Tonic, but after digging DEEP into the Amazon reviews on this gem I was completely sold. It arrived so quickly and after using it for just a few days (morning and night after cleansing) I noticed a huge difference in my skin. My pores were much smaller and the bothersome sebum bumps on my chin area were nearly nonexistent after a week. And the spots where I had previously picked at blemishes were noticeably brighter. Will definitely be ordering more of this magic potion.” —Mia
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Pixi Glow Tonic with Glycolic Acid, $, available at Amazon
“I’ve been a diehard K-beauty sunscreen devote for the past few years, and have since turned most all of my friends and coworkers onto it too. If you haven’t tried the Korean-made stuff, I’d recommend ordering this bottle by Etude House ASAP. It’s honestly the most lightweight and full-coverage sunscreen that doesn’t leave ANY white residue behind that I’ve ever tried. And I’ve tried a lot of the fancier and overpriced stuff too. It actually feels like I’m wearin’ nothing at all after I’ve applied this to my skin in the mornings. Plus, it has a mattifying effect on my oil-prone complexion which is a first-ever side effect of me wearing face sunscreen. And, aside from this particular bottle, Amazon has a ton of other under $20 K-beauty SPF options worth checking out. The bottles are always so cute and easy to carry inside my purse, I always have friends asking me what it is and where I got it!” —Mallory
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Etude House Sunprise Mild Airy Finish Sun Milk SPF 50+, $, available at Amazon
“This truly the best oil for face, hair, and cuticles I’ve used. I have tried many different oils for my face, but Everyday Oil is the one I keep going back to time and time again. Not only does it smell fantastic, but it’s not a heavy, goopy oil that clogs your pores. In fact, whenever I have a breakout, I slather this on at night and I SWEAR to you, the pimples have shrunk. I use it at night (sometimes after a serum, sometimes just by itself after exfoliating) and when I wake up, my skin is baby-soft and plump. The company is made up of only a handful of people, but they are doing awesome things!” —Amanda
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Everyday Oil Mainstay Blend, $, available at Amazon
“No joke, this smells like freshly baked cookies. My hair loves the stuff and has actually thrived as a result of using it.” —Kim
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Oyin Burnt Sugar All-Veggie Pomade, $, available at Amazon
“Love to support a woman-owned company! These lipsticks are long-lasting, and really great quality for the price.” —Stacy
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The Lip Bar Vegan Liquid Matte Lipstick, $, available at Amazon
“I add three drops of this to my expensive serums and creams and it extends the life and adds moisture. It lasts forever and is inexpensive. Game changer!”
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Watts 100% Pure Hyaluronic Acid, $, available at Amazon
Grace
“For $5, I’m blown away at how pretty these shadows are. There’s also a ton of product in the jar – more than you would think – so it lasted me a super long time before repurchasing. It also comes with a tiny brush, but I actually prefer to just apply with clean fingers. I love to use them alone for a sheer wash of color, or under a powder shade for long wear and more intensity.”
Revlon ColorStay Crème Eye Shadow, $, available at Amazon
Tammy
“I had heard it was a great dupe for a certain extremely pricey cult-favorite cream and figured before I drop $250+ on the cult brand, might as well give this shot first and OMG. Not disappointed in the least. My skin feels so plump and hydrated and the texture is the smoothest I have ever seen without using exfoliants. I’m not even considering splurging on the pricey brand now, there is literally no need.”
Mario Badescu Seaweed Night Cream, $, available at Amazon
“Love this product! I got the Rose Gold color and I love them! Works so well, and my skin has cleared up. I suffer from cystic acne and since using these utensils vs my fingers ( I know you’re not supposed to) it has done wonders for my skin. Also, make sure to sanitize your tools in between usage with alcohol. I use the alcohol pads you can find at your local grocery and it doesn’t cost much either. Works amazingly and for the price it’s perfect! I’ll say why not give them a try!” —Jennifer
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BESTOPE Blackhead Remover Pimple Popper Tool Kit, $, available at Amazon
Jessica
“For 2021 I decided I wanted to cut down even more waste from my life and this was one of my first purchases towards that goal. I’d scoured the reviews and found some common complaint threads to address.
I’m not the daintiest or gentle of people, but so far mine has held up quite well. It handles a little washing nicely too.
Compared to a traditional q-tip, this is definitely not as “absorbent” and doesn’t feel quite as satisfying to use, but I still feel it serves its purpose well. Luckily, this swab is satisfying in another way, knowing that this should last longer replace so many cotton swabs in return.”
LastSwab Reusable Cotton Swabs, $, available at Amazon
Laurie
“Super easy to carry around with its travel bag it came with and heats up very quickly. Makes straightening my long hair in the mornings so much quicker!”
ElectriBrite Electric Hair Straightening Brush, $, available at Amazon
Lexi
“I have always had issues with razor bumps with my very sensitive skin. This shaving cream is the best! I like how the scent isn’t to strong and flowery too.”
Gilette Satin Care Sensitive Skin Shave Gel, $, available at Amazon
Alex
“I run a small amount of this stuff through my hair before drying, or even when air drying. It keeps my hair so soft and looking great even after using hot tools.”
Olaplex No 6 Bond Smoother, $, available at Amazon
Lizzie
“I was skeptical because of the price, but this stuff actually works! It reduces fine line within a couple of weeks and has much better results than with any other product I’ve tried.”
Glo Skin Beauty Renew Serum, $, available at Amazon
Paige
“For under $20, this stuff can’t be beaten. I was nervous about trying a retinol, but I’ve found that this serum really helps clear my acne as well as any discoloration and scars.”
CeraVe Resurfacing Retinol Serum, $, available at Amazon
Deb
“I’m 40, with combination skin and acne. I use a few drops of this oil in place of a moisturizer in the morning, and my complexion has never been more even and smooth. I have tried so many different brands over the years, and this one is the best I’ve used in a long time. No more blackheads, just healthier skin.”
Naturopathica Carrot Seed Soothing Facial Oil, $, available at Amazon
Hannah
“I have combo-dry skin and live in the Northeast. This moisturizer is amazing for my skin as it keeps it hydrated, comfortable, and doesn’t clog my pores. It’s also not super expensive, and I can buy it anywhere.”
Neutrogena Hydro Boost Hyaluronic Acid Water Gel Face Moisturizer, $, available at Amazon
Ginny
“This stuff is amazing. My lashes look so full and luscious and really look like I’m wearing falsies. Major! I also love the regular formula, but since I wear contact lenses, the waterproof one works better for me.”
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Essence Lash Princess False Lash Waterproof Mascara, $, available at Amazon
Zoey
“This face cream works like magic. I’m impressed and beyond shocked at how smooth and soft my face feels. I had bumps on each side of my nose for years and no exfoliating mask or different products helped. Only one use of this cream smoothed the area instantly. Perfect price and portion. Highly recommend!!”
Versed Doctor’s Visit Instant Resurfacing Face Mask, $, available at Amazon
Jessica
“I was looking for reusable pads that I could swap out my cotton rounds with (I’m very picky about cotton rounds — the ones I got from the drugstore always left random strands of cotton on my face!) So I googled and found these. At first, I ended up with ones that were nursing pads, but these are smaller and softer, IMO. I use these every day — sometimes two! They’re great for taking off makeup with makeup remover, a quick cleanse with micellar water, or applying toner. I just toss them in a delicates bag and wash them with the rest of my laundry.”
Wegreeco Reusable Bamboo Makeup Remover Pads, $, available at Amazon
April
“I read about it on a website about products that help with oily skin. It’s one of the best products I have ever used. I’ve struggled with acne since I was 12. Now that I’m older, I’ve been trying to find products to help control it and the oiliness. I use acne medication, a good moisturizer, and then this on top. It keeps my skin so soft and helps with the oil perfectly. I can’t recommend it enough!”
Innisfree No Sebum Mineral Powder, $, available at Amazon
M
“I love this thing. I don’t know why I waited so long to have one. It’s like little massaging fingers running through my scalp. It’s soft rubber, but hard enough to get through hair and to the scalp. It has an ergonomic handle and fits to the hand very well. Well, my hand anyway. My daughter who is 8 uses this and it’s greatly improved her hair washing skills and removes a lot of tangles. Go for it!”
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Maxsoft Hair Scalp Massager Shampoo Brush, $, available at Amazon
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Jillian
“I have dealt with acne nearly all my life and am a former Accutane user. I’ve been on everything under the sun in my younger years. My skin is super sensitive, especially to harsh products like retinols and benzol/salicylic. Indeed’s retinol feels really good on the skin and genuinely makes my skin better. Helps with texture, tone, hyperpigmentation, and treats the stubborn hormonal stuff. Thankful for the woman in Ulta who recommended this to me years ago. Stuff is legit!!”
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Indeed Labs Retinol Reface, $, available at Amazon
Casey
“I found this through a Refinery29 Amazon story where the writer tested it out, and am so happy I actually decided to buy it. As someone with super thick hair that takes an incredibly long time to blowout (and always looks POUFY AF when I do), this brush is magic. After letting my hair air dry nearly all the way, I apply a heat-protectant and smoothing serum and then twirl this tool through it for shiny smooth, and styled hair. At under $50 it’s a must buy, saves me so much time and makes my hair look like a million bucks.”
Revlon One-Step Hair Dryer And Volumizer Hot Air Brush, $, available at Amazon
Amanda
“I read online that people have used this anti-dandruff shampoo to clear up stubborn, yeast-related breakouts on their foreheads (it sounds so gross, I know). Unsure of what’s been causing the persistent pimples on my own forehead throughout these past few months of lockdown, I decided to give this a try myself and I couldn’t believe how quickly it cleared my skin up.”
Nizoral A-D Anti-Dandruff Shampoo, 7 Fl. Oz, $, available at Amazon
Carrie
“This balm is super gentle and effective in getting my makeup off! Seriously, even waterproof mascara. I love that it’s a more sustainable option than using makeup wipes, too.”
Banila Co Clean It Zero Original Cleansing Balm, $, available at Amazon
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“This product is truly a holy grail staple in my routine. It creates the perfect no-makeup coverage, somehow minimizing the appearance of pores, fine lines, dark spots, etc. Couldn’t recommend it enough!” —Aimee
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Tula Face Filter Blurring and Moisturizing Primer, $, available at Amazon
“I have literally never had an exfoliant that works SO well but is so gentle on my face. It feels amazing. I use it twice a week in the shower and the dead skin literally balls up and rolls off my face (gross, but amazing — like Baby Foot for your face). It lasts me for months and makes my skin so soft and smooth! Also, once my roommate had a friend over who knocked the bottle off the shelf in the shower and I came home to it exploded on the floor and reacted in much the same way someone would react if they came home to a murder scene. Tears.” —Lauryn
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Dr. G Brightening Peeling Gel, 4.2 Ounce, $, available at Amazon
Noelle
“Works perfectly, and one tub lasts a long time. It helps my acne but isn’t too harsh on my skin — no weird smell, and easy to use.”
First Aid Beauty Skin Rescue Acne Clearing Pads, $, available at Amazon
Helen
“My skin has been so angry from the hot, humid climate I moved to recently, and this product feels amazing. My complexion is noticeably calmer after I’ve used it, and it’s also cute how creative it is. (The ‘chips’ are shea butter and you rub them in before rinsing off the mask!)”
Bliss Mint Chip Mania Soothing Facial Mask, $, available at Amazon
Loreto
“I was looking for a dandruff solution when I came upon this gem. All the other options seemed to only work for a couple of weeks before the silicon brushes would break, so I took a chance on this brush and it’s completely changed my life! Every time I wash my hair and use this brush my scalp feels so clean, and it does a better job than my fingers ever will, plus it’s helped remove my dandruff almost to nothing. I truly appreciate this product.”
Zyllion Scalp Massager Dandruff Brush, $, available at Amazon
Lara
“I suddenly started having reactions on around my eyes from the other products I was using, so I switched to La Roche-Posay for their super sensitive properties and discovered this hydrating serum. It has a divine scent, it makes my skin feel amazing and it’s sensitive enough to not create any allergic reactions.”
La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum, $, available at Amazon
Ann
“I’ve been looking for a good product for puffiness and fine lines. This eye cream goes on smooth, is not sticky and absorbs very well. It’s been about 8 weeks since my purchase, and I really love it. My morning puffiness has decreased, as well as crows feet. I’ll definitely purchase again and want to try other retinol products in their line.”
RoC Retinol Correxion Anti-Aging Eye Cream Treatment, $, available at Amazon
Mia
“You can use this for anything. It seems like it would be thick and greasy, but I promise, it doesn’t break me out. I use it in place of a serum, but it can also be used as an eye cream, or on recently healed cuts to prevent scarring. It’s also nice on lips and hands, but it is expensive for a small jar. It’s completely non-irritating and really makes your skin glow.”
Kari Gran Essential Serum Balm, $, available at Amazon
Meg
“It’s helped reduce my closed comedones, and it smells wonderful. An aesthetician recommended it for helping to remove makeup before cleanser, and then she also mentioned that it’s good at taking care of deodorant and sunscreen residue on the skin. Who knew?”
Dermalogica Precleanse, $, available at Amazon
Maya
“These products are great for curly hair! The bottles last forever, and they’re amazing for adding moisture as well as detangling with ease. Not to mention, they smell incredible!”
Design Essentials Almond & Avocado Moisturizing & Super Conditioner, $, available at Amazon
Stephanie
“Nothing makes my skin look brighter, more even, or less acne-prone than this product. I have tried cheaper versions and ‘dupes’ and literally nothing compares. It’s like a tiny mini facial whenever I do at night and I wake up looking so bright! I get so many compliments on my skin when I use it.”
Sunday Riley Good Genes All-in-One Lactic Acid Treatment, $, available at Amazon
Nicole
“Murad is an amazing brand, and this night cream is great for keeping the skin super moisturized. I also love the Resurgence face wash for cleansing my skin but without over-stripping.”
Murad Resurgence Age-Balancing Night Cream, $, available at Amazon
Rebecca
“ABH is it. This product does wonders for my eyebrows. The powder fills them in so well, and I can really make the effect look natural with the subtly different shades. I love it.”
Anastasia Beverly Hills Brow Powder Duo, $, available at Amazon
Rachel
“This SAVED my skin!! I couldn’t figure out why my breakouts wouldn’t go away, and from there I started learning more about how my gut impacts my skin. Game. Changer.”
Hum Nutrition Skin Squad Pre+Probiotic, $, available at Amazon
Allie
“It’s a bit of a splurge, but thoroughly cleans my skin, keeps it clear, and gives it a supple, balanced feeling.”
Philosophy Purity Made Simple One-Step Facial Cleanser, $, available at Amazon
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