SEO positioning is a crucial aspect of effective digital marketing. Therefore, it’s not surprising that new and improved online SEO tools constantly appear to help us identify search trends and valuable web positioning campaigns. One of the most useful tools in this field is Google Trends.
Google Trends is a free application used to find out the latest trends on the web, based on user searches.
This allows you to have a more detailed analysis of searches since you can pinpoint the specific period when your strategic keywords had the most searches. This can be utilized in different ways, like when detecting possible keyword seasonality that could affect your business strategy.
One factor that we must pay attention to is the way in which Google Trends shows the level of searches. The value it shows for each keyword is not an actual value, but an estimate. Its value scale goes from 0 to 100 and is established proportionally, with 100 being the highest value and 0 the lowest.
For example, we may have a keyword that Google Trends marks with a 0; this doesn’t mean that it has no searches, but that its searches are very few.
The true benefit about this tool is not solely obtaining the volume of searches, but rather that it complements this info with graphs to better see whether something is a growing trend, or, on the contrary, a passing fad.
Related: 7 Ways to Use Google Trends for SEO
To make the most out of this tool performance-wise, it’s important to know how it works and what it can offer you.
The components of Google Trends can be summarized in these 8 elements:
Related: How to Identify the Best Long-Tail Keywords
Now that we have established the possibilities of Google Trends, it’s time to see how we can use all the information extracted from this tool and put it into practice.
Related: Buyer Personas: What They Are, Why They Matter and How to Best Build One
There’s no doubt that Google Trends is a compelling application that can take your digital marketing strategy to a whole new level. Not only is this a wise choice to include in your tool arsenal when it comes to bettering your marketing and SEO positioning, but it’s also completely free.
Opinions expressed by Entrepreneur contributors are their own. Original Article Here.
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