In today’s fast-paced world, finding time for physical activity can be a challenge, especially for parents. However, an app called WeWard is changing the game by not only encouraging parents to take more walks with their children but also rewarding them with cash for every step they take. This unique approach to fitness and family time is making waves among moms and dads everywhere.

WeWard, a lifestyle app with a mission to promote healthier living, has already garnered over 20 million users worldwide (who report they’ve increased their steps by 24% on average after using the app), and it’s especially appealing to parents who want to stay active while managing the demands of family life. The app achieves this by incentivizing users to walk—and offering attractive rewards in return.

Walking is one of the best forms of exercise, whether you try a silent walk or an affirmation walk or simply head outside with your kiddos. A 2023 JAMA study shows that taking a long walk (about 8,000 steps, or approximately 4 miles) just one or two days a week helped study participants achieve cardiovascular benefits and lower mortality rates that were almost as strong as those who walked the same distance nearly every day. 

How does WeWard work, and how can parents incorporate it into their daily lives? Here’s what to know.

weward app screenshot

How WeWard works

It syncs with your phone’s step counter

WeWard utilizes Apple’s Health Step Counter or Google’s Fit Step Counter to accurately track your daily steps, even when your phone is tucked away in your pocket. Parents can easily keep tabs on their activity levels while taking care of their little ones. Once you hit a certain threshold of steps, they’re converted into “Wards,” which are essentially rewards for walking. Reaching higher thresholds can mean an increase in the number of Wards you can earn. 

You can choose how to spend your rewards

WeWard lets users spend their hard-earned Wards in various ways. You can exchange them for gift cards, make charity donations, access exclusive brand discounts, or even receive the cash equivalent directly into your bank account. Additionally, the app’s map feature helps users discover special deals from nearby stores, meaning you could walk your way to more discounts. Whether you’re planning a leisurely stroll through the neighborhood or visiting local attractions with your kids, WeWard has rewards tailored to your preferences.

Redeem your Wards at 500+ brands

WeWard boasts a vast network of partners, including well-known brands like Nike, Amazon, Airbnb, Barnes & Noble, Sephora, H&M, Gap, and many more. Parents can choose from a wide range of options when redeeming their Wards, making it easy to find rewards that suit their family’s needs and interests.

Try out new walking challenges

To keep things exciting, WeWard offers walking challenges that enable users to earn bonus Wards. Parents can track their progress and even challenge friends to join in the fun. It’s a fantastic way to stay motivated and bond with fellow parents over shared fitness goals.

Incorporating WeWard into your daily routine as a parent could be rewarding in more ways than one. Not only can you enjoy quality time with your children while staying active, but you can also earn cash and valuable rewards along the way. Ready to lace up your sneakers?

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