The Year of the Rabbit is just around the corner, with Lunar New Year hitting on January 22. Whether or not you celebrate Chinese New Year, Tết (the Vietnamese version of the festival), or Seollal (the Korean celebration), this is a fantastic time to check out what brands have in store for the traditional holiday. It’s typical for them to release Lunar New Year-themed items — usually in auspicious shades of red, pink, and gold — to entice shoppers that want to score something extra-special.
This year, there is plenty of cute bunny-themed merchandise thrown in for good measure, as a nod to the Rabbit Chinese Zodiac. If you’re searching for the perfect Chinese New Year gift to bring a loved one some good fortune, you’re on a lucky streak here (pun intended). Ahead, we’ve rounded up the coolest Lunar New Year gift ideas, including pretty red products, auspicious beauty buys, and fun rabbit accessories — along with with a selection of goods from our favorite AAPI-owned businesses. Fair warning: You might be tempted to keep some of these lucky gems for yourself.
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Wearing auspicious colors, like red, is always encouraged around Lunar New Year. This merlot wool scarf from Lululemon is subtle enough that your giftee can wrap up in it and stay cozy beyond the festive season. The best part? It’s heavily discounted right now.
Shop Lululemon
Lululemon Wool Blanket Scarf, $, available at Lululemon
Loose-leaf tea is always a lovely gift idea. If someone in your life also happens to tune into Emily in Paris as their ultimate guilty pleasure, this limited-time tea set — a collab with the Netflix series — has their name written all over it.
Shop Vahdam Teas
Vahdam Teas Emily In Paris Tea Collection, $, available at Vahdam
Many beauty brands release Lunar New Year merchandise, but you can always count on Pat McGrath to deliver something extra stunning. This year’s themed collection includes this gorgeous copper-toned eyeshadow set that packs a high dose of sparkles, and it comes encased in an auspicious box covered in blooms.
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PAT McGRATH LABS Venus in Fleurs Luxe Eyeshadow Quad, $, available at Sephora
It’s all about the bunny this year. This hooded Year of the Rabbit sweatshirt is cute without being overly cheesy.
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Maje Pink Oversized Sweatshirt, $, available at Maje
Whether you’re shopping for an experienced home cook or a total kitchen novice, they will love this punchy seasoning brand, founded by two Vietnamese sisters passionate about bringing authentic Asian flavors to the wider public. You’ll find condiment starters that provide the vital umami in various East Asian and Southeast Asian dishes, such as Thai larb salad, Filipino sisig (crispy pork belly), and mala tofu (an ultra-spicy Chinese staple).
Shop Omsom
Omsom The Try ‘Em All Set, $, available at Omsom
LNY is all about rocking the red lip to draw even more luck. This Gucci Beauty set will ensure your giftee looks and smells fabulous. It contains a travel-size spray of the brand’s ever-popular Bloom scent and a moisturizing matte lip stain in very appropriate red-and-gold packaging.
Shop Nordstrom
Gucci Beauty Bloom Pen Spray & Matte Liquid Lipstick Set, $, available at Nordstom
This dainty gold tag necklace reminds us of the paper decorations dangling off wishing trees at temples in Hong Kong around Chinese New Year. The customized engraving makes it an even more attractive talisman.
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Mejuri Cable Chain Tag Necklace, $, available at Mejuri
If you are visiting someone’s house for Chinese New Year, it’s a big taboo to show up empty-handed. These affordable dinner plates are just the perfect house-guest gift that will get reused for many years to come.
Shop Sur La Table
Sur La Table Lunar New Year Dinner Plate, $, available at Sur La Table
With this adorable bunny-print purse, who wouldn’t be thriving in Year of the Rabbit? The fact that you can wear it as a crossbody bag is just *chef’s kiss*.
Shop Coach Outlet
Coach Lunar New Year Mini Wallet On A Chain, $, available at Coach Outlet
Because your pet deserves some prosperous new bling for 2023, too. This walking kit — which includes a bright-red collar, leash, and waste bag holder — will surely turn some puppy heads the next time you take your dog out for a walk.
Shop The Foggy Dog
The Foggy Dog Ruby Collar Walk Set, $, available at The Foggy Dog
These on-sale accent earrings have a Chinese porcelain vibe to them, and they will flatter pretty much any hair color and skin tone.
Shop Ana Luisa
Ana Luisa Enamel Earrings, $, available at Ana Luisa
Why not celebrate Year of the Rabbit with a special something-something from our favorite J-beauty brand? This skin elixir is infused with fermented rice and green tea, and it will leave your face supple and glowing. The LNY-exclusive packaging makes it a very eye-catching gift for the beauty-lovers in your life.
Shop Tatcha
Tatcha The Essence, $, available at Tatcha
There are several sneaky details that might make these Ray-Bans someone’s new lucky sunnies: The small rabbit icons adorning each end of the temples, the gold hardware, and red chord all scream “auspicious vibes.” The red leather case and rabbit-print storage box are super-cute, too.
Shop Ray-Ban
Ray-Ban Year Of The Rabbit Edition, $, available at Ray-Ban
This cherry-red leather tag will help any suitcase stand out — and make it easier to spot on the conveyor belt.
Shop Rimowa
Rimowa Leather Luggage Tag, $, available at Rimowa
This small-batch rum is made in the Philippines and aged for seven years. The taste reminds us of a sun-soaked tropical vacation, and it’s absolutely delicious in a DIY cocktail. A great gift for coworkers or if you’re visiting someone’s house for Chinese New Year.
Shop Kasama
Kasama Small Batch Rum, $, available at Kasama
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